Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask…
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By Holly Reisem Hanna
One of the perks of blogging is that you often get asked to participate in book reviews; which I love because I’m an avid book reader. So when one of Hilary Topper’s colleagues asked me to review “Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask: Building Your Business Using Consumer Generated Media” I gladly accepted. Myself being heavily involved in social networking I was thrilled to read this book and see what what new things I could learn.
Hilary’s book contains 172 pages and is broken down into 31 small chapters. She starts off with a brief introduction into social media and its history, and then delves directly into the workings of 20 different social media networks. The networks discussed are geared towards people interested in using social networking for business and marketing purposes. Because the chapters are short and to the point, you can easily use this book as a quick reference guide or as a detailed road map to help you navigate your way through the various social networks.
Each chapter starts off with a quote about the specified network from different marketing or business authority. There are details on how to set up an account, what functions are available and a basic tutorial on how to use it. At the end of each chapter Hilary gives her “2 Cents” where she gives her opinion of each of the social networks described. Some of the social media sites featured are BrightKite, Business Exchange, Yammer and SecondLife, of course top dogs like Twitter and Facebook are discussed too. The book finishes off with tips for going viral, how non-profit organizations can use social media in their campaigns and how to deal with negative media. (more…)

















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