Content Marketing 101
Posted in Marketing & PR
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By Jim Mandeville
One of my businesses has been dying a slow death. I own an outdoor advertising agency. We specialize in advertising in places such as billboards, malls, movie theaters, gas pumps, and indoor. It’s no secret that the other traditional advertising platforms, newspapers, magazines, radio, and television are having a rough time as well. Why is traditional media advertising struggling?
There has been a shift in consumer behavior. Exposed to thousands of advertising messages every day, we’ve all become pretty immune to all these messages. No longer can advertisers rely solely on traditional interruption marketing techniques and simply put their messages in front of our faces wherever we may be and expect us to respond. The leading companies and the most effective marketers have been using content marketing to break through the ad clutter and position themselves at the top of their industries. A huge plus for those of us with small businesses is that a successful content marketing program requires very little money. It does require a bit of work, creativity, and thought however. (more…)

















Do you work at home?
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By Holly Reisem Hanna
By Holly Reisem Hanna





