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25 Ways to Monitor and Measure Your Online Influence and Reputation

By Holly Reisem Hanna

I have to admit, I am a little bit of a geek when it comes to monitoring my stats and online influence. In fact, I think most bloggers tend to be a little on the obsessive side when it comes to monitoring.

But whether you’re a blogger, social media enthusiast, small business owner, or job seeker you should be monitoring your online presence and here’s why.

Monitoring your online presence, influence and reputation is important because:

  • Potential employers are searching for information on you – what will they find?
  • Site analysis is especially important for your business, because it lets you know where your marketing efforts are paying off, and it can save you a lot of time and money in the long run.
  • If you’re selling advertising or social media promotion – companies want to know how influential you are – hence you can improve your overall standing by working on areas that need attention.
  • You can avoid PR disasters by monitoring what people are saying about you and your brand.

To get started monitoring your online presence try out these tools below – and let me warn you, it’s slightly addictive!

General Visibility Monitoring:

1. Google - Yes, Google yourself!

2. Vizibility

3. Addict-o-matic

Website and Blog Monitoring:

4. Compete

5. Google Analytics

6. Cube Stat

7. Peek Stats

8. Alexa

9. Website Grader

10. Quantcast

Blog Monitoring:

11. Blog Digger

12. Google Blog Search

13. Ice Rocket

14. Post Rank

Social Media Footprint:

15. Hootsuite

16. Klout

17. Peer Index

18. Social Mention

19. How Sociable

Twitter Monitoring:

20. Twitter Grader

21. Twin Fluence

22. Tweet Level

23. Tweet Stats

24. Tweet Reach

25. Twitalyzer

What are some of your favorite tools for monitoring and measuring your online presence?

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