August’s Business Book Club Pick – Trust Agents by Chris Brogan
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Welcome to The Work at Home Woman’s Business Book Club!
August’s Business Book Club Pick is: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Social Media Guru, Chris Brogan.
Midpoint Discussion: Friday, September 3, 2010 – read through chapter 4.
Final Discussion & Review: Friday, September 24, 2010 – read to end.
Book Stats: 288 pages and 8 Chapters.
Book Description: How to tap the power of social software and networks to build your business.
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are “trust agents,” the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
Book Club Guidelines:
- The Work at Home Woman’s Business Book Club is open to all; however books will be geared towards business, career, working at home, women and mothers. Participants will have 6 weeks to purchase and read the entire book.
- Three weeks into the book I will feature a midpoint discussion with questions related to the book. This will be an open discussion for all to participate and learn from each other. Discussions will take place here in the comment section of the blog.
- Six weeks out there will be a final discussion and wrap up of the book. Discussion will again be held here in the comment section, allowing flexibility for participants.
- All books will be available for purchase in The Work at Home Woman’s Business Book Shop. By purchasing the books through these links you’ll be helping to support the upkeep and maintenance of this site. You are in no way required to purchase the books through these links to be eligible for the book club.
- If you would like to let your readers know about the club, please email me at holly@theworkathomewoman.com with “book club logo” in the subject line and I will send you our Business Book Club banner.
- I am always open to your book suggestions and ideas for the Business Book Club. I look forward to connecting with you!
Book Club Reminders & Updates: If you would updates and reminders I will send out email updates and reminders about the business book club, just sign up here (don’t worry this email address will only be used for book club updates).
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I hope you find it a good read. We did our best to make it useful. : )
Did I tell you I’m a subscriber to your blog, by the way? : )
Hi Chris,
Thanks for stopping by and leaving a comment. I’m a huge fan and can’t wait to start reading the book.
And WOW, I’m truly honored that you’re a subscriber!