Blogging! 5 Tricks Your Competitors Know, But You Don’t
By Donna Rios
Rather than starting this article with the reasons why you need to continue to read … I thought I would jump right in and get right to the point.
In this article, I’ll be talking about the 5 tricks your competitors know, but you don’t. In sharing this I hope to encourage you – helping you to realize that you have entered into a journey that takes time and work. But if you are willing to put in the time, there is no limit to what you can accomplish.
Let’s jump right in to expand on the 5 blogging tricks your competitors know, but you don’t yet.
Many bloggers start out with good intentions. You make a plan, you see the end result, and you know that you need to work on the business daily, BUT (there is always one of these) you easily get sidetracked, discouraged, encounter writers-block … and the progress stops. The bottom line is that you need to set some blogging priorities.
Now I can speak a little about this, because when I started out blogging I was terrible at being consistent. When I started my business, I was helping others grow their businesses. Then one day the thought crossed my mind, that I was too busy growing everyone else’s business and spent no time on my own. I don’t want you to fall into this trap.
Once you start to create any type of following, people look forward to your articles. If you’re sporadic your readers will find the information they are looking for somewhere else. You have worked hard to get people to know you, so you owe it to yourself and your business to stay on top of this. Make yourself an editorial calendar, use post-it notes, whatever it takes to remind yourself to consistently work on your blog.
2. Using Images:
Learning to write online is a bit different than writing a book or newspaper article. The online market is rapidly evolving, so the art of grabbing your reader’s attention is just that, an ART. Using images breaks up your content, if you learn to use them wisely. Think of your own reading style. If you were reading this and it was just a page full of text without any spaces or images you’d get very bored and leave. Using images that represent your content in the right place can grab your reader’s attention before they even read the first word. When using images, remember to add your (image alt tags). Many, again I’m included, forget to do this. Search engines use image alt tags as well as keywords to index content for search results. Coupled together, you have a greater chance of having your post seen by a larger audience.
3. Sharing Your Articles:
Sharing your article across the various social media platform is a must. With social media sites growing by leaps and bounds, it needs to be incorporated into your blog. Once you have finished your article and you’re ready to share it, make a list of sites and social networks where you’d like to publish your article to. Writing you article is the first half of the process, but publishing it to other sites is the other half of the equation. Make sure you have plugins or other social sharing links within your blog, this will make the process much smoother and quicker for you and your audience.
4. Growing Your Voice:
You may wonder, what exactly does this mean? Growing your voice basically means being comfortable to share who you are, your expert level, plus just feeling good about what you’re sharing. It is developing the confidence and peace of mind that you are offering quality content. This takes time, especially if you are just starting out, but remember that you won’t be able to develop your voice if you’re not willing to jump out there. So be patient with yourself. Maybe you can begin by sharing comments on blogs that you might follow, or join forums that specialize in your niche market and begin to share your questions and comments. This way you can get your feet wet without feeling like you’re drowning and jumping in the deep end.
5. Why Waiting Is Killing You:
This goes hand in hand with growing your voice, but many of us are held back because we don’t feel that we have it all together yet. We want it all to be perfect, our blog, our social media, our videos, everything. A word of caution… if you continue to wait until you have it all together, most of the time you will never get anything published. Procrastination is the killer of great business. Recognize it within yourself. We all deal with it from time to time, but recognizing it and calling it what it is will begin to empower you to take the next step in your business growth.
What blogging tricks do you have?
Donna is the Owner, Designer and Developer at New Wind Marketing. Helping businesses build their online presence through Web Design, Search Engine Marketing and Social Media Management. When she grabs some time off she enjoys spending time with her husband and family. If you want to get in touch…Email me or Sign up for our “On-Line Marketing and Design Tips” or better yet connect with me on Facebook.