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Four Magical Secrets of Disney That Every Entrepreneur Needs to Know

Four Magical Secrets of Disney That Every Entrepreneur Needs to KnowBy Jan Pinnington

My family just returned from a week of spring break where we spent three whimsical days submerged in Disney mania and giddy at every turn.

From the moment we were greeted and welcomed at the park entrance, to the high five good-bye with our attendant’s Mickey-gloved hand, the experience was nothing short of, well, “magical”.

We’ve been to Disney before, but each time seems to be this new and surprising experience that gives me such a deeper and greater appreciation for the small stuff – the intricate details on every sign, ride, or path to the never-ending green spaces of perfectly trimmed animated hedges that can be easily missed among the explosions of color, song, and dance.

Disney World must be doing something right if more than 17 million people visit their parks every year. In fact, they open their doors on average to 46,500 people every day with an estimated 2.2 billion dollars in profit each year. Don’t miss what I just said … That’s billion with a “B” and “profit” NOT revenue. Wow! Nothing short of spectacular when you consider that just one man started this phenomenon. (more…)

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5 Ways to Make it as a Reseller

5 Ways to Make it as a ResellerBy Emily Belcher

One of the cheapest businesses to start out of your own home is the business of reselling. Most people start by selling their own items that they no longer want. Once you’ve sold everything in your home except for the family dog, then you’ll need to restock to keep reselling.

Fortunately, there are several places to find items to resell without paying too much. Yard sales, thrift stores, auctions, and tag sales are all places that you can find bargains. It’s even possible to find items online to resell online. It sounds crazy, but I do it all the time.

If you’re serious about reselling items as a full-time job, then there are some key traits that may benefit you in the long-run. I’ve been reselling items for the past 10 years casually. It wasn’t until the end of 2014 that I took it to the next level of making it my full-time job.

Over the years, I have witnessed how possible it is to make this your full time job. Anyone can do it if they’re willing to stay dedicated, market their items, and stay focused.

Here are some of the most beneficial tips that will help you make it as a reseller:

1. Be Honest

Honesty is always the best policy when you’re trying to run any business. The same is true for anyone serious about reselling items as a full-time job. It’s extremely easy to buy an item that appeared to be flawless. (more…)

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An Inside Look at Photo Book Design for Profit

An Inside Look at Photo Book Design for ProfitBy Cathi Nelson

Is the photo album destined to become another relic from the past? The answer is no. But just like many traditions it is evolving and that means there is an opportunity to create a business to meet the needs of families who cherish their photos, but don’t have the time or skill to create photo books for their families.

Ever since people started printing photographs, they found ways to display them. Most families have some sort of album collection whether a scrapbook, pocket page albums, or the plastic sleeves with glue that allowed you to stick the photos on the page. Before digital photography, it was much simpler to create an album. You dropped off a roll of film, waited an hour, picked up your prints in an envelope, and added the best ones into an album while the rest ended up in a shoebox under the bed.

Today the process has become more complicated.

We have more ways than ever to save photos. Whether its on the cloud, on a hard drive, in a camera, or smartphone … but this has only created a “photo overload” problem. People have so many photos they don’t have the time to organize them or do anything meaningful with time. If they do attempt to chose a method to create a digital photo book they are often thwarted by the myriad of choices and anxiety of choosing the right page background, color, and layout. In fact, 80% of all digital photo book projects are never completed. (more…)

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The Path to Becoming a Ghostwriter, Interview with CaroleAnne Hardy

The Path to Becoming a GhostwriterTell us a little bit about your ghostwriting journey.

My path to becoming a ghostwriter was anything but typical. In college, I trained as an actress, learning how to interpret and become a character, and as a writer, learning how to tell a character’s story in a way that induces empathy and understanding. After two years of performing on stage and publishing—including an internship at LA Parent magazine—I dove headfirst into software marketing at a Big Five consulting firm. While there, I was responsible for writing in-depth sales proposals and other correspondence, all that required adapting and communicating in the voice of a particular individual—including one of six sales reps or one of a dozen senior partners.

That experience helped me build my skills, and it led me into a career in creative marketing, first at Manugistics (which was acquired by JDA) and then at E-Z Data (which was acquired by Ebix). As my colleagues moved on following each acquisition, many started their own companies and came to me for marketing expertise and ghostwriting services. As well, my many financial advisor clients at E-Z Data had come to respect my writing skills, and they also came to me for help. Five years ago, I started working almost exclusively as a ghostwriter for advisors. (more…)

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Tips for Maximizing Your Tax Deductions

Tips for Maximizing Your Tax DeductionsBy Deborah Sweeney

The deadline for filing your returns is a little under a month away. And, with around 20-25% of all returns filed within two-three weeks of that April 15th deadline, it’s probably safe to assume that a few of you are still working on those returns. A lot of small business owners depend on a solid refund to help get the year off to a good start. But to get that big refund, you have to claim every deduction and credit available.

Don’t overlook anything

Most people will know enough to claim a few, common deductions – mileage, office supplies, and other regular business expenses. But there are some tax deductions that you may be missing out on. If you started your business last year, you can claim start-up costs like market research or office repairs. Anything you had to pay, up to $5,000, before you opened your doors can be claimed. Fees paid to consultants, money spent on business-books, and your marketing can all be deducted as well. Some of these expenses may seem small compared to what you spend on, say, new equipment or software, but they really do add up.

Compare the ways to deduct your home office

The home office deduction is pretty well known. But did you know there are two ways you can calculate it? (more…)

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