My husband and I did the unfathomable and took a 2,600 mile road trip from Tampa to Boston and back for a prominent industry conference for our business. During this odyssey, which included a nice stop off to see the sights in Savannah, car troubles that left us stranded in rural NC, and trekking back home through Hurricane Joaquin, I had a lot of time to ask myself, “What in the world was I thinking?”
Now, I know a big portion of that question is due to the fact that we chose to drive to the show. That much time in the car with the crazy problems we encountered is enough to drive almost anyone bonkers. But it also was a question about the show itself. As work-at-home business owners, are trade shows and conferences really beneficial to our business? In our case, I believe the answer is definitely yes.
Today’s post is dedicated to the top 5 reasons why industry conferences are important to work-at-home business owners.
1. Opportunity to Make Face-to-Face Connections
Technology today definitely enables the work at home professional to establish a personal connection. Tools like Skype, Google Hangouts, or Facetime helps us to visually connect and read things like facial expressions or body language. But, depending on the type of business you’re managing, your customers, and/or even the location of your home office, creating opportunities for real life interactions can be a challenge. Trade shows and conferences can be the one time a year when you physically see your customers, vendors, and partners. (more…)
Posted in Business