By Angie Nelson
Regardless of your service offerings, you can benefit from specializing. Freelance writers, graphic designers, virtual assistants and even social media managers are able to niche. That may mean working with a specific type of person or on a specific type of project. The possibilities are endless. And the reasons behind getting specific are plentiful.
Why Should a Freelancer Specialize?
It’s difficult and expensive to market to everyone for everything.
And let’s not just think of the monetary investment but the time involved. And with no focus how will you ever make a meaningful connection? Chances are good that your message is coming across as vague because you aren’t willing to commit. The end result: all of those people you are trying to talk to really aren’t sure whether you are a good fit for them or not.
You can demand more money.
It’s all about perceived value when a customer makes any kind of purchase. We automatically value the opinion and product of a specialist or an expert more than a jack of all trades. Clients want someone with industry experience. If I am hiring a blog assistant for my beauty blog it makes my job much easier if the person I am hiring is already involved in this niche. They know what readers are looking for, they know the active communities and etiquette and they know where to go to get the job done without much training or hand-holding. That is value. (more…)
, Business Blunders
, Business Lessons
, Cathi Nelson
, Common Business Mistakes
, Home Based Business
, Lessons Learned
, The Work at Home Woman
, Work at Home
Posted in Business 2 Comments »
By Cathi Nelson
When I started a new business after spending 17 years in direct sales, I thought I knew the keys to success, being self-motivated, having passion, and being willing to take risks as well as the importance of setting goals. Yet in retrospect, there was so much more I wish I had known.
Here are my 5 tips of what I would do differently:
1. Think Bigger:
If I am honest with myself, fear of failure kept me from thinking big. I would tell people, “I only want to start a small, part time business that brings in enough income to help pay our bills.” Yet, that was not true; it was the voice of fear. If I had started out thinking bigger, I would have become bigger a lot faster.
2. Narrow Your Focus:
You will be more successful if you become an expert in a niche. If you add too many services or follow every new idea, you will find yourself scattered and inefficient.
3. Don’t Go It Alone:
Start building a support network sooner than later. I highly recommend attending a networking group either on-line or in your community. Today thousands of people are starting new businesses and the support of others on the same journey is invaluable. (more…)
By Rebecca Flansburg
We all want to be at our best, and do our best, at all times in business. That principle does not change for those choosing to work from home. Whether you are a life coach, franchise owner, or service provider, anything you can do to stay at the top of your game will be beneficial to the long-term health of your business. But success doesn’t come wrapped up in a tidy box with a snappy little bow. It takes hard work, persistence, and a drive to do things better than everyone else. So what does it take to rise above the crowd? What can entrepreneurs and work-at-home pros do to attract (and keep) their ideal customer?
Here are six power tips that will be beneficial to top performers and anyone striving for success on the right path.
1. Be Accessible:
We all know that communication is a huge part of business growth. But if your customers or clients can’t find you when they need you, they will seek assistance elsewhere. Accessibility can take many forms but the most common is as simple as supplying your customers with your email or phone number and other effective ways for customers to connect with you is via social media and Skype. Be available whenever possible, but also know when to draw the line with clients as well.
2. Set Yourself Apart from the Pack:
Take extra steps to not look and act like every other brand on the market. The online and offline world is flooded with businesses and experts squawking promises to “help you take your business to the next level!” (more…)
By Kelly Robbins
Every single thing you have to think about takes away from your ability to create the business you desire.
Think about that.
It takes you away from being a thought leader in your industry and from having the time and space to create.
If you are spending too much time focusing on a toxic relationship in your life, busy planning and attending every event for your entire extended family, over-volunteering, or if you simply have too much going on, letting go of some things might be exactly what you have to do to create the business you want.
Studies show you have room for five roles in your life.
If you are struggling to get things done or feel there’s just not enough time in the day, it might be a good idea to take a look at the roles you currently have.
Here’s a list of some of the roles you may have:
- Business owner
- Service provider (writer, sales person, coach)
- Spouse/partner, girlfriend/boyfriend (more…)
By Kathy Rembisz
Like many individuals, I took dance classes when I was younger. I studied ballet, tap, jazz, and modern dance for close to 20 years. I even taught dance classes, too. While I’ve been away from the ballet barre for quite some time, I recently found online ballet videos that provide a great workout option at home. As I began to emerge myself back into this world of plies and releves, it suddenly occurred to me that everything you really need to know about business stems from ballet class.
The need for discipline.
As with any business, ballet requires discipline. Discipline is at the root of becoming a great dancer. Whether you’re learning the arm/leg combinations that make up the variety of positions utilized in ballet or perfecting a turnout, which is the rotation of the leg from the hips essential for this form of dance, having the discipline to practice is key. Some might argue that certain individuals have a natural inclination for dance, but I’ve watched many awkward young dancers become quite good at their craft through practice and dedication. The same holds true in business.
The importance of building a strong foundation.
A great dancer makes his/her movements on stage seem effortless. In dance, a strong foundation is based on the dancer’s solid core and leg strength. A strong foundation enables a dancer to accomplish everything from a turn such as the pirouette to a jump like an assemble. (more…)