By Lisa Stein
Divorce yourself from thinking about your own, or your competitors’ business for a minute.
If you were looking to hire house cleaners and these were your two options — what would you choose?
- $179 full home cleaning package from Maid Yourself at Home
- $29/hour, two-hour minimum from Maid Express
Obviously, if you’re already trying to talk your husband into why hiring a cleaning service is worthwhile, price is a consideration. But doesn’t the “full home cleaning package” intrigue you? What do they do that a simple hourly maid doesn’t?
It makes me imagine a checklist to make sure that every corner of your home is shining, a managing maid in a pantsuit inspecting her team of workers and an overall transformation of your home from normal to something new and sparkling.
Can a maid service really do all this? Maybe. But in the early communications, it’s not as important what they do as what they make prospective clients think they do.
Before you even try them you’re already doubting the quality of the cheaper option—after all, you want the best for your house and you’re willing to spend money to get it! And that’s how you need to view your business (though, of course delivering on your promise is also very important). (more…)
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