By Sarah Landrum
After reading the word “lazier” in the headline, you must’ve thought: “Wait, what? How can you even suggest that? Do you know what you’re asking me to do?”
OK, before we get down to the nitty-gritty, let’s clear up a few things first.
By “lazier,” I’m not talking about copying others’ content word-for-word. That’s a reprehensible thing to do, no matter how you look at it. It’s awful to watch a blog post that took you several hours to write and edit get scraped and turned into white-space filler by a random Internet website.
What I mean by “lazy” is chilling out on the whole “cough up one original post a day” method of blogging. Sure, doing that by your lonesome is great and all, but at some point your “idea well” is going to become dryer than the driest parts of Antarctica’s Dry Valleys. After all, there are only so many things you can say on a subject without repeating what’s already been said on 37,840,171,347 other websites.
In that case, you’re left with no other option but to repurpose your content.
As the name suggests, “repurposing” is changing your content in such a way that its purpose will change. For example, let’s say you crafted an anti-smoking blog post aimed at middle-aged people. If you want to target teenage smokers next, you can reuse the ideas from the original post, rewrite it in a way that teenagers understand, and bam! You have a new post that is just as original as the well, original. (more…)
Posted in Blogging