Blogging is a rapid growth industry, and plenty of people have found successful careers as bloggers. Still, few bloggers tend to describe their site as a small business. Only around 14% of bloggers claim a salary earned through blogging, so the vast majority of bloggers are hobbyists. Unfortunately, the makeup of the majority has meant that even those who monetize their blogs treat them as hobbies, rather than small businesses. But if you blog with a mind for earning an income, you are building a small business. It is important, then, to treat your fledgling blog like any other start-up.
1. Write a Business Plan
A blog, like a small business, is normally founded to fill a gap or niche. When a business owner writes out their plan, then, much of it has to do with meeting the demands and needs of that small group of consumers. You have to do the same thing – you may not be selling anything yet, but your audience is still your customer-base. Think beyond growing traffic. Traffic is going to be low for a bit and, with banner ads and Google AdSense boasting a dismal .1% CTR average, you won’t survive with ads as your sole plan. Instead, answer a few key questions:
- What demographics are you writing for?
- How do you differentiate yourself?
- How are you going to make money?
Posted in Blogging