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Building and Protecting Your Brand

By Nicole Feliciano

Welcome to the world of blogging. Whether you are a hobbyist looking for a place to share your passions, or a pro looking to build a social media empire, it pays to consider the future early on in your blogging career.

What’s in a Name?

You’ve deciding to become a blogger and share your taste, pictures and musings with the world. The next step is to pick a title.

Keep a note pad handy in the early days and jot down your ideas.  For me, I knew that I was passionate about fashion and that I wanted to market myself to moms.  I started dreaming up names that got this message across loud and clear.  Since I didn’t want to limit my blog to just fashion, I thought “trends” was a better term.  I could safely talk about baby gear, décor and other things that interest parents.

After I picked my theme I go busy doing research.  I started googling potential names to make sure I wasn’t infringing on any domains (for the most part, there is a blogger code of ethics that bloggers don’t poach titles).  Don’t get lazy! The Google search should extend beyond the first page! Dig a little deeper to make sure your clever title will be yours alone. more


Tips For Becoming a PR Friendly Blogger

By Holly Reisem Hanna

I am constantly receiving questions from new bloggers on how they can start their own review or PR friendly blog. Here on The Work at Home Woman, I do review business and career related products, but since my niche is more focused I end up turning a lot of PR companies away. For this reason, I decided t0 recruit a couple of savvy mom bloggers from the blogging community and get their input on how to become a PR Friendly Blogger.

So today I have Amy Oztan from the blog, Selfish Mom and I also have Amy Bellgardt from the blog, Mom Spark, here’s what they had to say…

Holly – How did you get into PR blogging?

Amy Oztan – It was totally accidental.  I had been blogging on someone else’s site about my brownstone renovation for a couple of years, and because of that a friend of mine recommended me to the NYCMomsBlog.  From that website I started getting opportunities to work with brands, but writing about them were against the rules of the NYCMomsBlog, so I started SelfishMom.com.  At first it was just a hobby – my “real” blog was FilmingInBrooklyn.com, which I started around the same time as SelfishMom – but I discovered that I really liked writing about products and doing reviews. This really wasn’t too surprising, since I was always the person that everyone would go to pre-blog for recommendations.  I always had a subscription to Consumer Reports and would research products for friends and family. more


Looking for Sponsors for 1 Year Blog Anniversary

I can’t believe that March 19, 2010, will already be The Work at Home Woman’s 1 year blog anniversary!

To celebrate this momentous occasion I am looking for sponsors to donate some prizes for a fabulous blog anniversary giveaway! Sponsors will be heavily promoted through giveaway posts, in the March newsletter and on the various social networks.

I am looking for prizes that are geared towards business savvy women and mothers…tech gadgets, lap-top totes or hand-bags, coffee makers or related products, organizers, time management products, gift certificates, coaching related services, business related books, and more personal products geared towards women like jewelry, bath and body, etc. more


If You Blog it, Will They Come?

By Sandie Lee

If you Blog it they will come.

Sometimes this statement is true.  Other times it feels like a frustrating game of chance.  I started Blogging in 2008 for fun and wasn’t really concerned about how many hits I got or who was following me; I Blogged what I wanted, when I wanted.  My content reflected my personality and I thought that would be enough.

I was wrong.

Blogging is addicting (I’m sure a support group isn’t far off).  I soon became more and more aware of the number of, or rather, lack of hits I was receiving.  So I started doing some research into Blogging.  My biggest question was…

“…what were others doing to make their Blogs a success?” more


Holiday Reading – 25 Blog Posts You May Have Missed!

The Work at Home Woman has been up and running for nine months now!

For all of you new readers & for those of you who haven’t dug through the archives, I’ve decided to pull some of my most popular and favorite blog posts and share them with you today.

I hope you enjoy them!

Merry Christmas! more


The Work at Home Woman is Recruiting Guest Bloggers for 2010

Back in October I started featuring guest contributors and since then the response has been overwhelming! It has added a whole new dimension and diversity to The Work at Home Woman. For 2010 I have decided to continue featuring guest bloggers every week.

Would you like to contribute?

Advantages for You:

  • Featured blog post will include your photo, name and short bio, along with a link back to your blog or website.
  • Blog posts will be promoted across my network of thousands of women and moms. The Work at Home Woman currently receives 79,000 page views a month, has over 4,100 Twitter Followers and over 600 Facebook Friends and Fans. This is an excellent way for you to promote your blog and/or business for FREE!
  • Being a guest contributor helps to distinguish you as an expert in your field. more

 

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