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4 Direct Sales Tools to Grow Your Business

4 Direct Sales Tools to Grow Your BusinesBy Holly Reisem Hanna

For the past 11 months I’ve had the pleasure of working with Tastefully Simple on their Project Simplicity Campaign. During this time I’ve been able to learn about business opportunity, try out the products, as well as interview Tastefully Simple Consultants — and it’s been a blast!

But today, I want to discuss the different direct selling tools that Tastefully Simple offers their Consultants to help them grow and nurture their business.

Hostess Rewards:

To entice individuals to host in-home shopping parties, Tastefully Simple offers hosts numerous rewards, starting with $20 in free products for $200 in sales. This number goes up as the sales increase. For $500 in sales the host will receive $65 in free products, and for $1,000 in sales the host will receive $150 in free products. Plus hosts get $15 more in free products when their party has 15 orders or more. Hosts also receive 50% off one item for each guest who books a future party (limit 5). (more…)

Use Meetup Groups To Fill Your Direct Sales Calendar

Use Meetup Groups To Fill Your Direct Sales CalendarBy Deb Bixler

Having a full calendar in direct sales is all about relationships …

When you use any relationship building opportunity you can to meet new people your business will thrive!

What are Meetup Groups?

These are social organizations that all agree to meet at specific times for specific things.

Some examples of meetup groups include welcoming committees, outdoors groups, and book clubs that meet over lunch.

Most are recreational but some are business related.

As a proactive sales professional, your desire to constantly find new party plan leads consumes your daily planning activities.

Don’t forget the power of these meetup groups when it comes to finding new clients.

Why not have some fun at the same time that you are meeting new people and meeting potential customers.

Welcoming Committees Are Powerful Meetup Groups

Meetup groups that welcome new members to the community are excellent ways to get party plan leads. (more…)

Become a Stella & Dot Stylist In June and Get $450 in FREE Accessories

Stella & Dot BizLooking to earn extra spending money? Want a fun, flexible career in the fashion industry? Join Stella & Dot as a Stylist for only $199 and get paid up to 35% commission weekly!

Stella & Dot is a company that empowers women to live bold and joyful lives. Our mission is to give every woman the means to style her own life.  Being a Stylist means that you represent our line of accessories and sell one-on-one in person, through in-home Trunk Shows, and online. You take control and decide when and where to sell and how much time you want to invest in the business. This lets you create a business that fits your life, scaling up or down as you wish.

We are a new kind of company – one that lets entrepreneurial women like you style your own life. We design irresistible jewelry and accessories that are sold at home Trunk Shows and online. Over 12,000 active stylists are living the home-based career their mothers never had the chance to have – and loving it. You can, too. We’re an Inc. 500 Fastest-Growing Company with a $25 Billion global market opportunity. We welcome you to become part of that growth. Want to learn more about the company? Watch our story and see what all the buzz is about! (more…)

What Makes CAbi’s Business Model Different From Other Direct Selling Companies

What Makes CAbi’s Business Model Different From Other Direct Selling CompaniesBy Holly Reisem Hanna

A couple of weeks ago, I had the pleasure of live tweeting from CAbi’s B.I.G. (Believe, Inspire, Give) Event in L.A. If you’re not familiar with CAbi, they are a direct sales company that empowers women with a home-based business opportunity in the fashion industry.

While the live event in L.A. was limited to local CAbi consultants; other consultants, bloggers, and women were able to watch the live event at local gatherings all around the U.S. In fact, here’s recaps from Houston, San Antonio, and Tampa.

Like everything that CAbi does, the event was spectacular! It included segments with CAbi’s CEO, Lynne Cote, CAbi’s President, Kimberly Inskeep, the CAbi designers and models, as well as CAbi consultant, Holly Jenkins and her husband. While I could go on and on about, well, everything … I’ll let you see for yourself. It’s definitely worth the watch if you need a dose of inspiration, if you love fashion, or if you want to work from home.

Watch the broadcast here.

What I want to tell you about is the brand. What makes CAbi’s business model different from other direct sales companies, and why so many women love them! (more…)

How to Write a Buyer Persona for Your Marketing Niche

How to Write a Buyer Persona for Your Marketing Niche By Deb Bixler

One of the most important parts of marketing is to identify your target market.

If you don’t know who your potential customers are, how can you design and implement an effective marketing campaign? Not knowing who you are trying to attract with your marketing is a common problem among small business owners. Unless you are a giant multinational corporation with a ubiquitous product, you shouldn’t try to appeal to everyone.

It is crucial to narrow your market, focus on your niche and create powerful promotional content for that niche. To properly identify your target market it helps to create a buyer persona that fits your defined marketing niche.

What is a Buyer Persona?

A buyer persona is a representation of your ideal customer. You can better understand who you are trying to attract if you create a detailed description of a typical individual buyer or your target audience as a whole.

If you possess a good understanding of your ideal customer and their wants and needs, it will be easier to craft marketing messages that are more relevant and powerful. (more…)

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