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Baking Her Way to Work at Home Success – Interview with Kelli Fusaro

Baking Her Way to Work at Home Success - Interview with Kelli Fusaro How did you get involved with Photo Bake Shop?

In 2005 I went through a divorce. The working world was new to me, because like many woman, I chose to be a stay-at-home mom for 10 years. I realized when I was forced to earn money, that my confidence was extremely low. Maybe I’d been outside of the work world for too long … so I had to push myself.

The first thing I did was make a list of everything I wanted in a career. My “wish list” seemed like a pipe dream while writing it, but to my surprise, it became a reality within 1 year.

#1 – I wanted a flexible schedule.

#2 – I wanted to work from home, so I could be available for my kids during the day.

#3 – I was used to a nice lifestyle when I was married, so I was committed to earning at least $5,000 a month.

One month later, I ran into a friend who was retiring from her cookie business. She taught me the introductory lessons of personalized cookie printing. I thought I would give it a try it. The next thing I knew, I was operating Photo Bake Shop® where I initially worked from my home kitchen and then added onto my home where the business was developed over the next 10 years.

You can see my startup story in this YouTube video. (more…)

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Beautycounter, Money, and Kids – Interview with Krysten Schwartz

Beautycounter, Money, and Kids - Interview with Krysten SchwartzHow did you get started in direct retail?

I was first introduced to Beautycounter by a friend who was posting on Facebook, raving about this new company she joined. I was intrigued. The packaging looked gorgeous and she had nothing but extremely positive things to say about the products themselves. I thought I would go out on a limb and asked if she wanted to partner with me (and my blog) for a giveaway. That way I could try the products (for free!) and she could get some exposure. She said yes and I tried the products. After the first time I used the Nourishing Cleansing Balm, I was sold on Beautycounter.

A few months passed and I started doing a little research about skincare and cosmetics products our family was using, specifically the products we were using on our baby. I was completely appalled by what I found. Products marketed as “natural,” “organic,” and “pure” were far, far from what they were claiming. I took a look at Beautycounter again and found out that they had a kid’s line. I dug a little deeper and discovered that Beautycounter’s standards of safety for their entire collection are second to none and again I was sold.

I signed up as a consultant the next day, so take I could take advantage of the consultant discount, as I knew that we would be purchasing products. Our bathroom cabinet needed a complete product safety overhaul. A few days later, I started to think that I should become part of the mission to “get safe products into the hands of everyone.” (more…)

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How to Run a Home Staging Business – Interview with Debra Gould

How to Run a Home Staging Business - Interview with Debra GouldTell us a little bit about yourself and your entrepreneurial journey.

I am an internationally recognized home staging expert, president of the Voice of Possibility Group, and the creator of the Staging Diva Home Staging Business Training Program. An entrepreneur since 1989 and author of several guides, I have staged millions of dollars worth of real estate through my company, Six Elements.

After appearing on HGTV and in major newspapers and decorating magazines across the US and Canada, I started getting emails from hundreds of women who had taken home staging courses and hadn’t figured out how to make a living.

That’s when I realized, no one else was teaching the business of home staging and the Staging Diva Home Staging Business Training Program was born in 2005. I’m proud that I’ve now trained over 10,000 creative women in 23 countries on how to earn a living from their own talents. I give them a comprehensive business model and template to follow, so they can save time and start earning money from home staging and redesign faster and with less effort.

I have lived in 4 different cities, raised a child on my own, and supported myself from a home office during all that time. My latest hobby is Stand Up Comedy and I’ve performed for crowds as large as 350 people. (more…)

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How This Mom is Making Money Helping Others

How This Mom is Making Money Helping Others - Interview with Dawn Berryman of Market MommyTell us a little bit about yourself and your entrepreneurial journey.

I live in rural northwest Ohio with my husband of 13 years and our three children. I created my first online business in 2007 and quickly realized how difficult it was to market, even though I had a background in marketing and communications (B.A. from Indiana University). So, I launched Market Mommy in 2009 as an online marketing resource for mom business owners.

We offer free marketing tips and advice via our main website, blog and e-newsletter. We also offer low cost advertising and marketing services to mom business owners. Although I feel the online marketing world is constantly changing and I’m continually learning new things, I think Market Mommy has been able to help many small business owners.

Give us an example of how you first monetized your online business.

One of the first things I did to monetize was to offer ad space on our site and on our blog. I also signed up for Google AdSense. Since then I’ve added several services; including copywriting, sponsored blog posts, and newsletter ads.

What types of marketing strategies have worked best for you?

Social media, most notably Facebook, has been a great avenue for me. It has, however, dropped off in recent years with the changes they’ve made. The thing that I think has been the most consistent has been email marketing.  (more…)

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From a Raw Food Blogger to a Six Figure Digital Strategist

From a Raw Food Blogger to a Six Figure Digital Strategist

Would you be willing to quit your day job on Wall Street to start an online business? That’s exactly what Nathalie Lussier did with Real Foods Witch; a blog that receives over 750,000 visitors a year.

With this success, readers and clients were asking her how she did it … which leads to where she is at today.

Nathalie has been featured on Forbes, Business Insider, Inc., Yahoo and Fast Company. Read on to find out about her amazing journey to six figures.

Tell us a little bit about yourself and your entrepreneurial journey.

I remember always coming up with ideas for businesses when I was a kid growing up, and when I got my first computer I realized I could create websites … I was hooked! I studied Software Engineering in University, and worked as an intern on Wall Street and in Silicon Valley.

When I graduated I had a job offer on Wall Street, but my business was whispering to me … So I turned it down to start my first business, all online, which was a stepping stone to the business I have today and run with my husband, AmbitionAlly – which is a software company designing products for female business owners.

Give us an example of how you first monetized your online business.

When I was just starting out, I offered 1-1 coaching calls and later I created an online training product that I launched and re-launched. I’ve found that starting with a service business is much easier, and it helps you design more leveraged products over time. (more…)

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