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How This Mom Built a Multi-Million Dollar Business Helping Newlyweds

How This Mom Built a Multi-Million Dollar Business Helping Newlyweds Tell us a little bit about yourself and your entrepreneurial journey.

I am an entrepreneur, CEO, wife, and mother of a 6 year old son. I have a bachelors in Biology and failing to get into medical school led to my career in sales. A frustrating experience at the DMV trying to get a new driver’s license in my new married name sparked the idea for an online name-change service and launched my entrepreneurial journey. Hours of research and coding led to the creation of, an online service that condenses the 13 hour name change hassle into 30 minutes. 300,000 customers later, I can officially say that I change names for a living!

What did you do before launching your business? 

I sold cancer diagnostic equipment to hospital pathology labs. I enjoyed improving the way cancer was diagnosed and treated and was the #1 sales representative for the company (and the first women to hold the title). Deciding to leave a successful sales career to launch a startup was not easy, but was by far one of the best decisions I have ever made.

How did you fund your business? 

I have two co-founders and we all chipped in $5,000 to launch I’m a big fan of bootstrapping a business. It helps you keep control of decision-making and incents you to “make it work” so you can make your mortgage.  (more…)

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How to Start Your Own Home Jewelry Business for Less Than $20

How to Start Your Own Home Jewelry Business for Less Than $20Tell us a little bit about your direct sales company, Carin Bracelets, and how it got started.

Carin bracelets was started after my husband and I lived abroad for a year and a half and were blessed enough to travel to many different countries. We were enriched by their cultures, art, and beautiful jewelry. I love jewelry, so naturally putting together something you love with a business idea makes for, hopefully, a successful idea. While in Poland the beauty of Baltic amber really captured my attention as I had never seen something so stunning with such and amazing story.

Did you work in direct sales previously?

To answer this question, yes, I have previously worked in direct sales here and there. But for the last 20 years, I’ve worked in pediatrics caring for individual’s families. I have many friends and relatives that work in direct sales and consulted with them before starting Carin Bracelets and becoming a direct sales company.

How did you fund your business?

We started with a tax return check and some saved money. We had to do everything in small steps. A company doesn’t happen overnight. Many late nights.

Carin Bracelets offers a work-at-home business opportunity for women –tell us more about this.

We have developed our starter kits, in them is essentially everything you need to get started when you receive your kit. We have online training, a designer personalized website and web address for customers to visit and purchase bracelets and charms directly from our designers. (more…)

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Baking Her Way to Work at Home Success – Interview with Kelli Fusaro

Baking Her Way to Work at Home Success - Interview with Kelli Fusaro How did you get involved with Photo Bake Shop?

In 2005 I went through a divorce. The working world was new to me, because like many woman, I chose to be a stay-at-home mom for 10 years. I realized when I was forced to earn money, that my confidence was extremely low. Maybe I’d been outside of the work world for too long … so I had to push myself.

The first thing I did was make a list of everything I wanted in a career. My “wish list” seemed like a pipe dream while writing it, but to my surprise, it became a reality within 1 year.

#1 – I wanted a flexible schedule.

#2 – I wanted to work from home, so I could be available for my kids during the day.

#3 – I was used to a nice lifestyle when I was married, so I was committed to earning at least $5,000 a month.

One month later, I ran into a friend who was retiring from her cookie business. She taught me the introductory lessons of personalized cookie printing. I thought I would give it a try it. The next thing I knew, I was operating Photo Bake Shop® where I initially worked from my home kitchen and then added onto my home where the business was developed over the next 10 years.

You can see my startup story in this YouTube video. (more…)

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Beautycounter, Money, and Kids – Interview with Krysten Schwartz

Beautycounter, Money, and Kids - Interview with Krysten SchwartzHow did you get started in direct retail?

I was first introduced to Beautycounter by a friend who was posting on Facebook, raving about this new company she joined. I was intrigued. The packaging looked gorgeous and she had nothing but extremely positive things to say about the products themselves. I thought I would go out on a limb and asked if she wanted to partner with me (and my blog) for a giveaway. That way I could try the products (for free!) and she could get some exposure. She said yes and I tried the products. After the first time I used the Nourishing Cleansing Balm, I was sold on Beautycounter.

A few months passed and I started doing a little research about skincare and cosmetics products our family was using, specifically the products we were using on our baby. I was completely appalled by what I found. Products marketed as “natural,” “organic,” and “pure” were far, far from what they were claiming. I took a look at Beautycounter again and found out that they had a kid’s line. I dug a little deeper and discovered that Beautycounter’s standards of safety for their entire collection are second to none and again I was sold.

I signed up as a consultant the next day, so take I could take advantage of the consultant discount, as I knew that we would be purchasing products. Our bathroom cabinet needed a complete product safety overhaul. A few days later, I started to think that I should become part of the mission to “get safe products into the hands of everyone.” (more…)

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How to Run a Home Staging Business – Interview with Debra Gould

How to Run a Home Staging Business - Interview with Debra GouldTell us a little bit about yourself and your entrepreneurial journey.

I am an internationally recognized home staging expert, president of the Voice of Possibility Group, and the creator of the Staging Diva Home Staging Business Training Program. An entrepreneur since 1989 and author of several guides, I have staged millions of dollars worth of real estate through my company, Six Elements.

After appearing on HGTV and in major newspapers and decorating magazines across the US and Canada, I started getting emails from hundreds of women who had taken home staging courses and hadn’t figured out how to make a living.

That’s when I realized, no one else was teaching the business of home staging and the Staging Diva Home Staging Business Training Program was born in 2005. I’m proud that I’ve now trained over 10,000 creative women in 23 countries on how to earn a living from their own talents. I give them a comprehensive business model and template to follow, so they can save time and start earning money from home staging and redesign faster and with less effort.

I have lived in 4 different cities, raised a child on my own, and supported myself from a home office during all that time. My latest hobby is Stand Up Comedy and I’ve performed for crowds as large as 350 people. (more…)

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