Holiday marketing for a small or home-based business is a bit different than marketing a larger company. Wal-Mart or Target can slap some decorations up, offer thirty percent a good chunk of their inventory, and then just push their sales as hard as they can. But a smaller business has neither the stock nor the presence to market like that. And so a lot of small business owners aren’t too sure what to do, and then lose out when they just wind up blasting eCards out to everyone. Holiday-based marketing is one of the best opportunities for your business to end the year on a high note. You just have to know how to use the holidays to your advantage.
Get out into the community
Most cities and communities host a load of events around the holidays. And, more often than not, local businesses are invited to participate. The trouble I see from talking when small business owners is that they don’t feel as though their company is enough of a community-staple for them to go to these events. This is especially true for home-based business owners. But a small business, regardless of where it is run out of, is always vital to the community. And these holiday events are a great chance for you to get out and network. So check with your chamber of commerce, rent a booth, and start pushing. You are your business’s best evangelist – why waste an opportunity to really sell people on your company? (more…)
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