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By Diana Gomez
Whether you want to escape the nine-to-five grind to be on your own terms or you’re furthering a small-business dream that also allows for more time with family, there’s a lot to learn about making it on your own. Although it’s a constantly evolving learning experience out there, there are lots of tips and tools to help you along the way.
When it comes to effectively marketing your small business without investing big bucks in an outside firm, here are a few ideas to get you going or give you the boost you need.
1. Get a website that wows
Can you do this on your own? Sure! There are a lot of free and easy templates out there that will enable you to do this all by yourself.
WordPress is a popular one that has many facets, tools and add-ons you can learn about as you go. Or get yourself a Tumblr page to get you started until you can get around to the more time-consuming page-building stuff. Programs like Adobe Muse have made it easier than ever for an amateur to build the perfect site from scratch. (more…)