It’s a given that you should be advertising your home-based business on social media. But, should you be paying for it? There are a variety of great options, both paid and free, that you can utilize to market your business.
Where should you be spending your time and, more importantly, your money?
Organic social media marketing.
A Twitter profile, a Facebook business page, a profile on Pinterest, LinkedIn, Google+, and an Instagram account: Are these all things your business has? If not, it should. These are all free and somewhat easy marketing avenues. Presence on social media is crucial. Many people head right to Facebook to search for a business now instead of visiting Google. Social media profiles are just as important as websites if not more so.
That being said, building and maintaining an audience can be tricky and time consuming. I typically only recommend joining the number of social media channels that you have time to maintain. Trends and strategies change frequently, and it takes a lot of effort to stay abreast of what is going on and how to maximize it for your business. It’s important that you keep your profiles up to date and current. Tools like Hootsuite can make it easier to post simultaneously across multiple channels, but the art of social media management can, in itself, be a full-time job. That’s why I suggest focusing on a couple of key platforms that you find most beneficial to your business and target audience. (more…)
Posted in Marketing & PR