The past few weeks I’ve been assisting a client in the editing and proofing phase of creating his eBook. Although eBooks have been around for ages, I’ve never really considered writing my own. For some reason I’m still seeing myself as a ‘beginner’ when in fact I’ve advanced quite a bit in the past few months. That’s the other great thing about eBooks; you don’t need to be ‘somebody’ to create a novel. Self-publication is open to anyone with an idea.
Now that I’ve been working on someone’s else’s content I’ve realized that we all have a story to tell, or knowledge to share in our own unique ways. An eBook is a way to make these snippets of information more permanent and structured. Think of it as just an extended blog post.
Apart from learning about the content and structure, I’ve also been doing some reading on what makes a good eBook and how you should go about approaching the project.
But in this article I want us to explore the reasons why it’s a good idea:
Expand Your Audience:
Make use of an eBook as a part of your marketing strategy. It’s quite a trend in the marketing field to create eBooks and give them away for free. This will help grow your audience and readership and indirectly create traffic back to your website, product or blog. (more…)
Posted in Marketing & PR