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Steve Jobs was a marketing genius that took a mediocre company and made it into what it is today. Apple hasn’t always been such a success, but as almost everyone knows, it is a massive and very profitable company now. Although Steve Jobs has done many different marketing strategies in his time, let’s take a look at a few tips we can learn from him.
Inbound marketing can also be considered as content marketing, it’s a very effective method that has proved to be a major factor for Apple and plenty of other businesses’ success. By submitting content such as blogs, videos, e-books, pod casts as well as mastering search engine optimization, social media marketing, and other forms of inbound marketing. Apple draws people into their site, allowing them to present what they offer and converting people into sales. Although there are a lot of different ways inbound marketing can be done, any business would highly benefit by starting a marketing campaign around some of these ideas.
It is very cost effective when in comparison to other ways of marketing and much more efficient. When a customer is willing to go to a business’s site by choice, they are more willing to buy from them, instead of being forced to watch an advertisement on TV or having pop up ads coming on their screens. (more…)