By Matthew Yohe at en.wikipedia from Wikimedia Commons

Steve Jobs was a marketing genius that took a mediocre company and made it into what it is today. Apple hasn’t always been such a success, but as almost everyone knows, it is a massive and very profitable company now. Although Steve Jobs has done many different marketing strategies in his time, let’s take a look at a few tips we can learn from him.

Inbound Marketing:

Inbound marketing can also be considered as content marketing, it’s a very effective method that has proved to be a major factor for Apple and plenty of other businesses’ success. By submitting content such as blogs, videos, e-books, pod casts as well as mastering search engine optimization, social media marketing, and other forms of inbound marketing. Apple draws people into their site, allowing them to present what they offer and converting people into sales. Although there are a lot of different ways inbound marketing can be done, any business would highly benefit by starting a marketing campaign around some of these ideas.

It is very cost effective when in comparison to other ways of marketing and much more efficient. When a customer is willing to go to a business’s site by choice, they are more willing to buy from them, instead of being forced to watch an advertisement on TV or having pop up ads coming on their screens. (more…)

By Debbie Allen

Emailing customers should be done with care. Whether the contact is person-to-person, via phone or email, customers should always be treated with the utmost respect. This includes a respect for their time and space. Your company’s reputation is on the line.

Given that, below you will find three essential no-nos that should be avoided when it comes to emailing customers.

1. Puzzling “From” and “Subject” Lines

The recipient should have a clear idea who the email is from and what it pertains to before it is even opened. Your “From” name or email address should clearly reflect you, your company, or your brand. The “Subject” line should identify what the email is all about. (more…)

By Deb Bixler

An effective marketing plan coordinates the use of several different direct sales business tools to achieve the plan’s primary goal. Some of the more popular resources available are magazine advertising, Internet social networking, personal networking via trade shows or other events, SEO marketing with website content, and mobile computing marketing.

A marketing approach that is usually figured into just about every advertising campaign is email. But if email is not used properly, then it is not going to be as effective as you would want it to be. There are several ways which email marketing can help support the offline efforts you use to attract customers and increase revenue.

An Effective Reminder



With the proliferation of mobile computing devices, people are checking their email messages no matter where they are. (more…)

By Xenios Thrasyvoulou

When you own your own business you have to learn to blow your own trumpet as there’s nowhere to hide and no company to advertise your skills for you. Women in business often grow in confidence as they not only run their own company but become excellent marketers too. Despite popular belief you can promote yourself on a budget, all you need is a little time and a lot of self belief.

Here are some ways to make sure you reach your target market:

Online Profiles

You may not work for a big organization that guarantees recognition through advertising but you can utilize other websites to ensure your name appears in search results. For instance there are many women in business websites where you can set up a profile, detailing your hourly rate, your skills and even your portfolio. You can then use the sites success to ensure your own skills are noticed. Filling in online profiles on any business or freelancer website takes a matter of minutes. (more…)

By Dawn Berryman

It’s a visual culture. We all know that. And, we’re a culture that thrives on instant gratification. How often do you find yourself scrolling down through your Facebook feed on your mobile phone? How fast are you scrolling? Are you reading all the status updates and text? Or, are you just stopping to read when something catches your eye? How often is that something an intriguing picture?

This is prime example number one of why you need to be using images in your marketing strategy. People love photos and they grab attention.

You also want to show off your goods. What better way than to show rather than tell? A picture is worth a thousand words right? When you’re struggling to come up with the perfect product description to make sure everyone really realizes what a must-have it is you might just be able to rely on a great photo. (more…)