No one wants to spend their time scrambling for new clients – ever.
Yet being in front of people that need your services is the only way to make money and grow. Successful marketers know that there are two ways people buy.
One is they buy when they first find you. They have a problem and they are actively looking for a solution. Now. This is the prospect that picks up the phone and calls you or sends an email to schedule a consultation today.
The second way a prospect buys is when they are in the research or exploring phase and they run across your information – they really aren’t ready to buy yet. They are thinking and comparing and learning. (more…)
Posted in Marketing & PR