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Three Easy Ways To Market Your Home-Based Business

Three Easy Ways To Market Your Home-Based BusinessBy Deborah Sweeney

Starting your own home-based business is a unique challenge in itself. After doing all the hard work and getting everything off the ground, the next big challenge is marketing your business. If no one knows you have a business, all the hard work will be for not.

So how do you get the message out there?

Networking. Social networking is the greatest marketing tool that’s been invented so far and is used by all successful businesses. But there are a couple of different ways to get the ball rolling when it comes to getting the word out about your new business:

Start With Social Media

Having an online presence is paramount to having a successful business. It has been shown that more than a third of the consumer population will skip out on a small business if they cannot find a company’s website. Rather than starting off with the headache of developing your website, social media sites can be used to launch a free online page for your business.

Websites such as Facebook can become invaluable to you. They provide all the necessary tools for your company’s online presence. A business page can give you a place where customers can review your services or products allowing you to respond to any concerns quickly and swiftly. (more…)

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Ways to Promote your DIY Craft Business

Ways to Promote your DIY Craft BusinessBy Nisa Chavez Taylor

Savvy women with home-based craft businesses are often wearing many hats and embracing the DIY mentality of managing nearly all, if not all, parts of their business.

Whether you have a craft business to bring in side income or are wanting to ramp it up into a full-time endeavor, there are several ways to promote your shop, drive visibility to your brand and sell your hand-crafted work. There are several great strategies that you can employ to help promote your DIY craft business. However, you want to be strategic about which strategies you use.

Since you are doing everything yourself, you can’t possibly be everywhere all at once, and hope it all works. Focus on the channels and tricks that will bring you the most benefit.

In his book, The 4-Hour Work Week, entrepreneurial guru Tim Ferriss encourages using Pareto’s Principle to maximize productivity by focusing on just 20 percent of the areas that bring in 80 percent of the returns. If you focus on strategies that don’t end up bringing you much benefit or are torn in so many directions promoting your business that you fall short on pushing key channels, it will hurt you more than help you. Evaluate which strategies will work best for your business, and then target the customers you’re going after. (more…)

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Social Media Marketing: Paid vs. Organic

Social Media Marketing: Paid vs. OrganicBy Dawn Berryman

It’s a given that you should be advertising your home-based business on social media. But, should you be paying for it? There are a variety of great options, both paid and free, that you can utilize to market your business.

Where should you be spending your time and, more importantly, your money?

Organic social media marketing. 

A Twitter profile, a Facebook business page, a profile on Pinterest, LinkedIn, Google+, and an Instagram account: Are these all things your business has? If not, it should. These are all free and somewhat easy marketing avenues. Presence on social media is crucial. Many people head right to Facebook to search for a business now instead of visiting Google. Social media profiles are just as important as websites if not more so.

That being said, building and maintaining an audience can be tricky and time consuming. I typically only recommend joining the number of social media channels that you have time to maintain. Trends and strategies change frequently, and it takes a lot of effort to stay abreast of what is going on and how to maximize it for your business. It’s important that you keep your profiles up to date and current. Tools like Hootsuite can make it easier to post simultaneously across multiple channels, but the art of social media management can, in itself, be a full-time job. That’s why I suggest focusing on a couple of key platforms that you find most beneficial to your business and target audience. (more…)

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Small Biz Salute Celebrates Small Businesses

Small Biz Salute Celebrates Small BusinessesSponsored by The UPS Store

It’s no secret that running a small business is challenging. Small business owners are involved in every part of their business, and they give 110% in everything they do.

To celebrate these hardworking small business owners, The UPS Store is launching its annual Small Biz Salute to bring together small business owners to make connections in their communities and provide valuable advice from business experts. Throughout the month of May, you can share your favorite small businesses on social media using the hashtag #SmallBizSalute to recognize and celebrate them for all the hard work they do.

Saluting Small Businesses

The first small business owner I’d like to #SmallBizSalute is Sarah Titus. It was her quick path to blogging success that got my attention, but after learning about her personal life and the struggles she overcame, I was totally blown away by her strength and perseverance. Just four short years ago, Sarah went through a divorce and was living in a homeless shelter with her two kids. Even though her situation was bleak, she never gave up; she kept pushing forward. She found ways to live frugally so she could stay-at-home with her kids. Today, Sarah earns six-figures annually blogging, and she coaches other bloggers so they too can have the option to stay-at-home with their children. You can find out more about Sarah here. (more…)

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The Best Affiliate Marketing Tips For Bloggers

The Best Affiliate Marketing Tips For BloggersBy Kimi Clark

As a blogger, we use affiliate links to help us earn a living. But when you’ve worked hard to build an audience, the last thing you want it to think is that your only purpose is to sell something!

That’s why we’re sharing the best affiliate marketing tips for bloggers with you today!

To start, let’s break down what affiliate marketing is (then we’ll get to the tips!). Affiliate marketing, if done the right way, is like telling a friend about something you love. There doesn’t have to be pressure or salesy talk – no gimmicks, just ‘this is the product, and this is how it worked for me’ type dialogue.

Those are the bloggers that rock the affiliate marketing space – the ones who are honest about what they use, how they liked it, and can talk about it straightforwardly and sincerely as if they were chatting with you over coffee about the latest and greatest product or service they discovered.

But what kinds of things can you promote as an affiliate? Here are some examples.

Types of Affiliate Products:

1.) Downloads and Online Products

Ebooks – These are so easy to include thanks to sites like Amazon and Commission Junction. They provide you with a unique tracking link to include in your post, and you can even use pictures off the site. (more…)

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