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How Great Writing Helps Expand Your Brand

By How Great Writing Helps Expand Your BrandDeborah Sweeney, CEO of

The Internet has revolutionized marketing forever. Ads were once expensive, and had to be in your face or no one would pay attention to them. Today, you don’t have to slap potential customers over the head with pictures of your product or slogans in order to get them to recognize your brand. However, you still have to take an active role in advertising, and writing is a great way to do just that. According to HubSpot’s 2013 State of Inbound Marketing report, 82% of marketers surveyed attested to finding new customers through daily blogging. Strong, well-written content will grow your brand, but if you aren’t writing or blogging regularly, consider do it for the following reasons.

Good writing reaches new audiences

The nature of my industry puts me in contact with a lot of other small business owners, and I’m told time and time again that they regularly see my name show up online. I blog with other businesses and outlets whenever I can, even if they aren’t directly connected to my target market, because every blog puts me in front of a new audience. Businesses and owners I never thought of working with have sought me out because I wrote for a popular blog within their industry. Everyone who reads your content becomes aware of your company, and your brand effectively reaches new audiences.  As long as you write solid, custom, tailored content, you’ll see a positive response, regardless of where the article gets posted. (more…)

Why Your Social Profiles Are Not Enough

Why Your Social Profiles Are Not EnoughBy Angie Nelson

When I first started my virtual assistant and blogging business, Facebook and Twitter were in their infancy, and there was no such thing as Pinterest or Instagram. If you wanted a strong community of regular readers and advocates, you had to work a little differently than you do today. You were still writing, publishing and sharing, you were simply doing it through a different medium than many use now – email.

Sadly, many have abandoned email marketing in recent years because it takes a little more time and testing than clicking a Facebook share button. It is unfortunate in that many of those who rely solely on social media have suffered the consequences of ever-changing algorithms and loss of reach on their favorite platforms – over 74% of Facebook status updates go unseen. There are no games with email. There is no staleness factor. An email doesn’t disappear from the recipient’s newsfeed after a specified period of time. It sits there and waits to be acted upon. So why aren’t today’s bloggers and business owners embracing email marketing?

There are a number of reasons many are apprehensive about incorporating an email newsletter. They range from the simplicity of social media mentioned above to worries about cost to being unsure of how email differs from options like RSS. Let’s discuss a few of those worries in detail. (more…)

5 Easy Things You Can Do to Increase Your Business’s Visibility

5 Easy Things you can do to Increase Your Business’s VisibilityBy Dawn Berryman

You just launched your business, congratulations! You’ve gotten the word out to all of your friends and family, you set up a Facebook Page, and even started a blog. But in order really get rocking and rolling you need more exposure. But how can you do this without a big advertising budget, team, or prior marketing experience?

Check out these 5 easy ways to increase your business’s visibility.


There are several possibilities when you are looking to form partnerships with other business owners. As you are researching and learning about your market, don’t assume everyone is a competitor. Look a little deeper or you may miss an excellent opportunity for collaboration. They allow you to expand your services, your knowledge base and in turn, what you have to offer your customers and clients. If you can develop an agreement that ensures they’ll be talking about your business or product you’ll increase your reach in no time. (more…)

Stay-at-Home Marketing

Stay-at-Home MarketingBy Diana Gomez

Whether you want to escape the nine-to-five grind to be on your own terms or you’re furthering a small-business dream that also allows for more time with family, there’s a lot to learn about making it on your own. Although it’s a constantly evolving learning experience out there, there are lots of tips and tools to help you along the way.

When it comes to effectively marketing your small business without investing big bucks in an outside firm, here are a few ideas to get you going or give you the boost you need.

1. Get a website that wows

Can you do this on your own? Sure! There are a lot of free and easy templates out there that will enable you to do this all by yourself.

WordPress is a popular one that has many facets, tools and add-ons you can learn about as you go. Or get yourself a Tumblr page to get you started until you can get around to the more time-consuming page-building stuff. Programs like Adobe Muse have made it easier than ever for an amateur to build the perfect site from scratch. (more…)

Customer Loyalty Programs and Artificial Advancement

Customer Loyalty Programs & Artificial Advancement By Deb Bixler

What is artificial advancement and should you be doing it??

Have you ever heard about artificial advancement?

My guess is no.

Let me introduce you to it and how it will help your business.

Create Customer Loyalty With Artificial Advancement:

Artificial advancement by establishing customer loyalty.

Artificial advancement is a way of creating customer loyalty by enticing your customers to buy from you using tweaks in the way you market things… it is all psychological but the buyer thinks they are getting something extra and will be more likely to buy.

Customer Loyalty Cards Are A Good Example:

If you offer a loyalty card… let’s say you sell candles… offer them a loyalty card where it takes 8 purchases or “punches” to complete the card and get a free candle. (more…)

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