By QC Event School
New business owners face a list of challenges once their doors open. Among those hurdles is finding potential clients and turning them into customers. This is especially difficult for high-ticket service-based businesses like event planners or interior decorators, where clients might be wary of hiring a professional who’s never had a client before.
Maybe you’ve heard tales of new business owners spending time and effort with inquirers who seem interested but never commit to doing business. Your task will be to identify which inquirer would make the perfect first client and show them the value of working with you.
Some business owners try to secure their first client by investing their time, money, and effort primarily into advertising. Marketing your brand to a wide audience is helpful, but you should adjust your strategy if this method doesn’t bring you an initial lead. Rather than casting such a wide net, consider focusing specifically on your most serious inquirers. The process of securing your first client should look something like this:
- Make a name for yourself
- Identify your ideal client
- Get your name out there
- Focus on the goal
- Build your client base
Every business is different, but many new owners experience success by concentrating their efforts in a model similar to this list. (more…)
Posted in Marketing & PR