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Script Your Voicemail Message For More Call Backs!

Script Your Voicemail Message For More Call BacksBy Deb Bixler

Leaving a voicemail for a prospective customer and waiting for a callback is not the best recipe for direct sales success.

However, there are times, even in a cold calling scenario, when you will need to leave a voicemail for someone.

Having a few prepared voicemail scripts for those times when you need to leave a message will increase the possibility that the prospect will surprise you and call you back.

There are a few things you can do to create voicemail scripts that work.

Having prepared scripts at your disposal when making calls will increase your chances for success. Knowing what to say, and what not to say, in those prepared scripts will also boost your chances for callbacks.

1. Know The Reason For Your Call.

Sounds simple, but some people forget this fundamental part of the message. You have to leave a clear message with the reason for your call so the person receiving the message will be compelled to return the call. (more…)

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How to Market Your Small Business During the Holidays

How to Market Your Small Business During the HolidaysBy Deborah Sweeney 

Holiday marketing for a small or home-based business is a bit different than marketing a larger company. Wal-Mart or Target can slap some decorations up, offer thirty percent a good chunk of their inventory, and then just push their sales as hard as they can. But a smaller business has neither the stock nor the presence to market like that. And so a lot of small business owners aren’t too sure what to do, and then lose out when they just wind up blasting eCards out to everyone. Holiday-based marketing is one of the best opportunities for your business to end the year on a high note. You just have to know how to use the holidays to your advantage.

Get out into the community

Most cities and communities host a load of events around the holidays. And, more often than not, local businesses are invited to participate. The trouble I see from talking when small business owners is that they don’t feel as though their company is enough of a community-staple for them to go to these events. This is especially true for home-based business owners. But a small business, regardless of where it is run out of, is always vital to the community. And these holiday events are a great chance for you to get out and network. So check with your chamber of commerce, rent a booth, and start pushing. You are your business’s best evangelist – why waste an opportunity to really sell people on your company? (more…)

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How to build strong networks . . . with an uncommon twist

How to build strong networks . . . with an uncommon twistBy Diana Schneidman

I’d guess you have attended networking events, struck up conversations with strangers, and exchanged business cards.

You’ve expanded your reach via LinkedIn groups and Facebook groups and Twitter lists.

You’ve posted articles on your blog and maybe even guest articles on other people’s blogs.

You’ve added friends and connections on Facebook, Twitter, and LinkedIn and perhaps you’ve even started your own list.

Maybe you have done email marketing and direct mail campaigns.

But have you ever tried picking up the phone and calling people out of the blue?

I’m not talking about prospecting for freelance work or applying for jobs. I’m not talking about selling anything at all or even doing market research. Not that there is anything wrong with phoning people to offer your services and research your industry.

I mean simply giving people a quick phone call to keep in touch and show them you care and are thinking about them. (more…)

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4 Ways To Get Your Customers To Do Your Social Marketing For You

4 Ways To Get Your Customers To Do Your Social Marketing For YouBy Angie Nelson

Looking for creative ways to use social media to promote your products? Many established brands and innovative startups have started to mix social media marketing with e-commerce to improve their sales. Below we will look at several examples and how you can apply them to your own business and get your customers to do your marketing for you.

Combining Social Media and E-commerce

Many companies have tried and failed to combine social media and e-commerce. In 2012, several major brands including JC Penny, The Gap, and GameStop were some of the first to attempt to launch their very own social media stores. Unfortunately, many audiences simply weren’t ready to make purchases directly from social media platforms like Facebook. But today that’s beginning to change as companies like Twitter are starting to incorporate buy buttons directly into their interface, establishing new norms within social media. Consequently, the lines between traditional e-commerce sites and social media are beginning to blur. This trend will surely only increase as we move into 2015. And it isn’t just about what features and advertising you can pay for, it’s about how your customers are interacting with and sharing your products as well.

1. Customer Images and Product Pages

BlackMilk, the women’s fashion retailer, encourages their customers to take self-portraits with their products. BlackMilk then posts and tags those photos directly to their official Facebook and Instagram profiles. Those photos are then integrated directly into their product pages, allowing potential customers to see how the clothing fits on actual customers. (more…)

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Case Study: How I Got Barbara Corcoran, Shark Tank to Endorse my Book

Case Study: How I Got Barbara Corcoran, Shark Tank to Endorse my BookBy Rachel Olsen

Although DIY PR may feel uncomfortable at first, it is a smart + cost effective way for small businesses to gain credibility.  Perhaps, you just need to look at it from a different angle.  

Do you cringe at the thought of self promotion?

Do you have a case of “imposter syndrome,” a psychological phenomenon in which you are unable to internalize your accomplishments?

Why do we undervalue what we provide and overvalue what someone else does, always comparing ourselves and not feeling like we are at the holy grail of *accomplishment?*

Okay, maybe that is a bit dramatic.

When it comes time to tooting your own horn, it may feel unnatural because you don’t internally feel you are where you should, could or would be. Psst. You are not alone!

In reality, it is not likely the way others view you. Seriously, cut yourself some slack.

When reaching out to media, you have to stand out over all the other pitches they are receiving.

If you are feeling frozen in your seat right now, I get it. Just the thought of reaching out and figuring out what to say can feel overwhelming … especially when you are unknown. (more…)

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