• Menu
• About
  • The Buzz
• Advertising
• Contact
• Business Books
• WAH Jobs
• Affiliate Marketing
• Blogging
• Build a Website
• Career Coach
• Copywriting
• Direct Sales
• Event Planning
• Franchise
• Graphic Design
• Medical Transcription
• Online Auctions
• Resume Writing
• Travel Agent
• Tutoring
• Virtual Assistant
• Woman Owned
• Business Resources
• Entrepreneurial Success Stories
• Financial Resources
• Finding Your Niche
• Job Board Sites
• Scam Prevention
• Social Networking Sites
• Time Management
• Women’s Resources

• Blog Categories
• Blogging
• Building a Website
• Business Book Club
• Business Information
• Direct Sales
• Finanical & Tax Information
• Giveaways
• Home-Based Franchise
• How to Work from Home
• Interviews
• Land a Job
• Lovable Links
• Marketing & PR
• Scam Prevention
• SEO
• Social Networking
• Time Management
• Upcoming Events
• Video Tips
• WAH Ideas
• WAH Job Postings
• WAHM Success Stories
• Week In Review

FREE Newsletter
RSS Feed
Facebook
Twitter

By Holly Reisem Hanna

Getting on TV is a fantastic way to drum up some free publicity for your business, but how does one go about getting on TV? Sending in a press release? Cold calling? Emailing? Writing letters? I haven’t been on TV yet (but one day I’m going to be on the Today Show) so I went out and asked some business savvy women who have been on TV for their number one tip for getting on-air media exposure.

Here is what these five entrepreneurs had to say…

Network, Network, Network!

If you are looking to get on a local TV show, ask anyone who might be able to help you get in direct contact with the producer of the show.  A lot of times they are looking for local companies to be on the show, so they can highlight the great people and companies from their city.  If you know someone who has been on the show you are interested in, contact him/her and find out how he/she contacted the show.  That person might have the producer’s contact info.  Drop off a sample of your product with a note that you would love to speak to the producer about an appearance.  Keep working all angles and you will get to the right person! more

By Dawn Berryman

According to the Merriam-Webster online dictionary, the definition of marketing is: 1.a. the act or process of selling or purchasing in a market.  B. the process or technique of promoting, selling and distributing a product or service. 2. An aggregate of functions involved in moving goods from producer to consumer.

Clear as mud, right? When it comes to running our own business, we face many challenges. Unfortunately, many new business owners don’t completely understand the world of marketing. Marketing is an overreaching term and really encompasses several different components such as advertising, public relations, branding, market research and much more! more

Why Advertise on The Work at Home Woman?

Advertising online with The Work at Home Woman provides a one of a kind experience where your business will be introduced to an intelligent, sophisticated and business savvy audience of women and mothers.

The Work at Home Woman currently receives 120,000 + page views per month, has a Google Page Rank of 4 and an Alexa rating of 130,00 and our readership is growing rapidly!

The Work at Home Woman is a respected and trusted source receiving honors from StartupNation, WE Magazine, Twitter Moms & Liz Strauss –all which brings in more traffic for you!

Are you ready to reach your target audience?!?

The Work at Home Woman’s Budget PR Package $65.00 more

by Donna L. Johnson

In my February post for The Work at Home Woman, I talked about two basic questions you need to answer before you start working on your media campaigns. Today I’m going to explore how you leverage the media exposure you’ve gotten for even more free publicity.

If the thought of self-promotion sends you screaming and running, you’re going to have some challenges ahead of you. If you’re one of those people who are completely comfortable with tooting your own horn, you’re going to do just fine!

Once you and your business get the media’s attention, you can’t stop there. You have to keep the momentum going and build upon the buzz you’ve generated. Here are a few simple, pain-free ways to go about it:

Send out Special Announcements – Every organization, association, and group you belong to (both online and offline) needs to know about your accomplishments. Send email blasts to all of them and be sure to include a link to your work. Don’t think that media exposure only comes in the form of tv and radio. If you’ve had an article published, a magazine interview, or anything of the sort, you should be sharing it with the world – specifically those in your network. When you send out your announcements, be sure to mention that you’re available for an interview and include your contact information. more

By Holly Reisem Hanna

With my one year blog anniversary coming up I was going to hire someone to write a press release for me, but after  some consideration, I thought who else is better equipped to write a press release on The Work at Home Woman than its publisher, me!?!

The purpose of a press release is to inform the world of your news and if you’re lucky a journalist or news publication will pick up your story and turn it into a news item for a magazine, newspaper or online publication, giving you and your business greater exposure and credibility.

Publicity is different from traditional advertising in that it builds credibility because it is a third party that is distributing the information. With advertising the message is totally controlled by the company (how long it runs, what is said, what it looks like), but because people know that it is a paid advertisement they may be skeptical of the claims being made. The general population is more likely to trust a third party source such as reviewer, columnist or reporter – just look at how popular Consumer Reports is!

To create a press release that catches the attention of a journalist here are some basic tips you should follow when writing your press release. more