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Is Your Website Set Up To Grab Clients?

Is Your Website Set Up To Grab Clients?By Danielle Buffardi

In this digitally-driven world, it’s imperative to have an eye-catching website. Unfortunately not every company has one of those, and if you’ve ever come across one – I bet you remember your experience with it quite clearly. Either it was set up to busily, or you couldn’t find what it was you were looking for, perhaps you were simply turned off due to the colors that were chosen. Whatever it was that made you click the “X” in the top right corner, left a sour taste in your digital mouth – and I’m sure you won’t be recommending the company or their product to your friends any time soon.

1. Clarity:

This is so important when it comes to not only designing your website, but writing the copy that goes on it. Potential clientele can make a decision about your brand within five seconds of landing on your web page. If they turn away, it will be mighty hard coaxing them to come back. But if you can entice them to stay from the start, then keeping them will be that much easier. Have clear and concise motives when it comes to your site – know your product in and out and know how to write about it in an appealing way. (more…)

5 Tips to Make Social Media Marketing More Efficient

5 Tips to Make Social Media Marketing More EfficientBy Jess Weddle

Social media marketing is practically a requirement for today’s work-at-home woman … but it’s also a giant time-suck. Don’t lie – you know you’ve logged onto Facebook to do a quick work update and ended up spending an hour scrolling through your news feed and commenting on your friends’ pics.

There’s nothing wrong with using social media for fun. However, if your goal is to maximize your work time and get more done, you have to learn to use social media efficiently.

Here are five quick tips to get started.

1. Turn Off Alerts

You’re already constantly connected to work through your smartphone, making it incredibly easy to respond reactively – rather than proactively – to your workload. In other words, you’re more likely to jump every time your phone beeps with a new email or social post, pulling your attention away from the business at hand.

This is an incredibly inefficient way to do work. You may have to stay connected to your email all day, but there’s no reason that you need to instantly reply to every comment you receive on your Instagram feed. Turn off those phone alerts so they don’t distract you. You can still respond to them in time – you just don’t need to turn into Pavlov’s dog, unconsciously reacting whenever your phone buzzes. (more…)

5 Tips for Getting Your Product Featured in a National Gift Guide

5 Tips for Getting Your Product Featured in a National Gift GuideBy Dawn Berryman

More than likely you are overloaded with pool parties, play dates, back-to-school shopping, and vacation planning. July is the heart of summer. So, why should you be thinking about the holidays now? Christmas in July isn’t just a marketing ploy to get you to spend money now, during a down-time in the retail world. It’s also a reminder to start promoting your business and products for inclusion in holiday gift guides.

The big players, magazines, websites, etc. are all currently planning their holiday gift guide for the upcoming season. Even though it’s months away, they are already determining what is going to be ‘hot’ this year.

Not only have they chosen their themes, colors, layout, and design of their guides, they are already picking and choosing what products they want to include and feature.

Have you ever dreamed of having your products featured in a national gift guide? If you want it to happen this year, the time to start pitching is now! Of course, you can hire a public relations firm to help. Or, you can save a good bit of money and do it yourself.

Here are some tips that will increase your chances of being included:   (more…)

5 Ways You Can Revitalize Your Business’s Instagram Account

5 Ways You Can Revitalize Your Business’s Instagram AccountBy Deborah Sweeney

When Instagram first hit the scene in 2010, it was considered an app that entrepreneur needed to establish a presence on to add to the ever-growing pile already in place of Facebook, Twitter, and Google+. But it was also an app that seemed easy to dismiss too, in terms of content. If one didn’t do anything special that day, they’d snap a picture of their Starbucks cup. And again, and again, until most of their photo album contained whatever they had drunk or ate that day rather than conveying news about their brand or product.

If you’re worried that your brand’s Instagram account is one of the ones currently buried in coffee cups or that you haven’t updated in awhile, now’s the time to revamp it and give your customers an up and personal, stylishly filtered, look at your business.

1) Know your #hashtags.

Facebook, Twitter, and Pinterest all offer methods to pay to promote what you post and to expand your reach and engagement. Instagram had yet to offer anything like this, but it holds a very strong promotional symbol in its court: hashtags. Consider the keywords that work for what you’re promoting and also look at successful Instagram accounts in your industry to see how they’re approaching hashtags. Try to make sure you have some unique hashtags in the mix, but don’t make up so many that your audience has no clue how to look you up! Always include the name of your business as a hashtag and add in five or six other relevant keywords to go along with the picture. (more…)

6 Elements that Can Set Your Online Profile Apart From the Competition

By Anneke Steenkamp6 Elements that Can Set Your Online Profile Apart From the Competition

As a freelance writer, I know that one of the biggest challenges in building your work-from-home career is self promotion. It just doesn’t come naturally for every lady. Personally I’m not a big fan of telling the world how ‘good’ I am, but in the case of self promotion – you are your only cheerleader and self promotion can most definitely make the difference between winning and losing the game.

So let’s take a look at some of the ways in which you can set yourself apart to assure maximum exposure and some great jobs and clients coming your way …

A Clear Profile Picture:

Self promotion really is about the ‘self’. Having a profile pictures of some puppies or your children might not showcase you as someone who is focused on building their career.

“Since the dawn of human interaction, first impressions have been revered as the most important moment in a relationship”. – Uptual
If you don’t have any professional images of yourself, ask a friend to come play photographer. This doesn’t need to be over the top or too ‘posy’ it should just look like you are approachable and ready for business.

As a freelancer you are your own brand and this brand needs to be marketed. (more…)

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