What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?
Historically, your business card has often been the first impression of your company and yourself. Although they may not always be a first impression any more, with so many of us ‘meeting’ and networking online; I would argue that they are still a critical part of your marketing arsenal.
Things change, business evolves, and the world keeps turning. This is also true with business cards. Their presentation and strategy may have changed, but their purpose is still the same. They are no longer always the first way to exchange contact information. However, they now have much more potential.
I’ve always advocated for attractive and accurate business cards. Now, it’s even more important that they make a good impression because they are much more than just a card with your phone number on it. They really are an extension of your brand.
That being said, make sure that your cards mirror the brand you are portraying everywhere else. Make sure the colors match, the look is the same, the wording and taglines match up. The last thing you want to do is create a disconnect. Your card should match your website, social media channels, and other marketing materials. (more…)
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