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Are Business Cards Old School?

Are Business Cards Old School? By Dawn Berryman

What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your social media accounts? How about your business card? Is that still as important as it once was or has it been replaced with LinkedIn and other contact apps?

Historically, your business card has often been the first impression of your company and yourself. Although they may not always be a first impression any more, with so many of us ‘meeting’ and networking online; I would argue that they are still a critical part of your marketing arsenal.

Things change, business evolves, and the world keeps turning. This is also true with business cards. Their presentation and strategy may have changed, but their purpose is still the same. They are no longer always the first way to exchange contact information. However, they now have much more potential.

I’ve always advocated for attractive and accurate business cards. Now, it’s even more important that they make a good impression because they are much more than just a card with your phone number on it. They really are an extension of your brand.

That being said, make sure that your cards mirror the brand you are portraying everywhere else. Make sure the colors match, the look is the same, the wording and taglines match up. The last thing you want to do is create a disconnect. Your card should match your website, social media channels, and other marketing materials. (more…)

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3 Signs That You Could Be Signing Up For An SEO Scam

3 Signs That You Could Be Signing Up For An SEO ScamBy Liz Lockard

If you’ve had a website up and running for any amount of time, you may have found more than one of these in your inbox at some point …

SUBJECT: How To Increase Your Website Ranking And Traffic

Dear Sir/Madam,

We can get your website on top of search Engines. All work will be

done as per Google’s guidelines (Panda, penguin and hummingbird).

Please reply on this e-mail for more info. (Guaranteed Results)

Best,

SUPER SPAMMY ROBOT

Okay, maybe they sign the email with a more legitimate name, but you get the idea.

And it can be pretty tempting, because as a website owner – of COURSE you want more traffic to your website and that whole SEO thing can be pretty freakin’ confusing at times.

I hope for your sake that you have *never* replied to one of these emails or engaged them in any sort of SEO services. 99% of the time, these are spam pitches from faraway agencies who are using sketchy tactics to make it appear as though you may or may not have more traffic. “Sketchy” meaning they’re sending fake traffic or doing things that’ll end up getting you a spam violation from Google later. (more…)

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5 Ways LinkedIn can Fast Track Your Work-at-Home Career

5 Ways LinkedIn can Fast Track Your Work At-Home CareerBy Erica Breuer

Ah, LinkedIn. When you’re new to the networking game, LinkedIn might look like the starched white shirt of social media platforms —a whole lot of “blah,” zero fun, resume website. The reality: LinkedIn can be the casual Friday happy hour piece of your career strategy; the place where you connect with people who can help you grow.

By thinking of LinkedIn as more than a resume website, you’ll be able to take full advantage of its features. Here’s five tips and 15 resources to reboot your approach to LinkedIn and fast track your growth as an at-home professional.

Build Your Brand Without a Website.

Maybe you’re early in your at home career, or not ready to take the leap into developing a website around what you do. In either case, a well-rounded LinkedIn profile is a great placeholder while you figure things out. Your LinkedIn profile is an about page, blogging platform and contact page all in one — the core elements of any website! (more…)

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4 Steps to Calculating Your Marketing Budget

4 Steps to Calculating Your Marketing BudgetBy Dawn Berryman

How much do you spend on marketing? How do you decide what is the right amount? When do you set your budget and how flexible is it? Marketing spending shouldn’t be an afterthought. It should be a well thought out investment; planning not only how many dollars to spend but where.

First, let’s consider what is all involved when we talk about marketing costs. It isn’t just advertising; there is a lot more involved. Are you having items printed, like postcards or banners? Are you buying promotional items to giveaway, like pens or notepads? Are you paying affiliates to market your products? Do you have a graphic designer that you contract with? All of these items are going toward your marketing budget and shouldn’t be overlooked.

We’ve all heard the old adage that you have to ‘spend money to make money.’ So, what are some basic parameters that you can set for yourself when determining how much you should actually spend? It’s a delicate balance, especially for new business owners.

Here are some tips that I’ve found helpful.

1. Think of your marketing budget as an investment.

Ideally, the money you invest here should be paid back to you and bring even more income with it. If you’re new to the game and not basing your spending on previous years’ sales, then also consider it a (more…)

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6 Reasons Why YOU Should Create an eBook

6 Reasons Why YOU Should Create an eBookBy Anneke Steenkamp

The past few weeks I’ve been assisting a client in the editing and proofing phase of creating his eBook. Although eBooks have been around for ages, I’ve never really considered writing my own. For some reason I’m still seeing myself as a ‘beginner’ when in fact I’ve advanced quite a bit in the past few months. That’s the other great thing about eBooks; you don’t need to be ‘somebody’ to create a novel. Self-publication is open to anyone with an idea.

Now that I’ve been working on someone’s else’s content I’ve realized that we all have a story to tell, or knowledge to share in our own unique ways. An eBook is a way to make these snippets of information more permanent and structured. Think of it as just an extended blog post.

Apart from learning about the content and structure, I’ve also been doing some reading on what makes a good eBook and how you should go about approaching the project.

But in this article I want us to explore the reasons why it’s a good idea:

Expand Your Audience:

Make use of an eBook as a part of your marketing strategy. It’s quite a trend in the marketing field to create eBooks and give them away for free. This will help grow your audience and readership and indirectly create traffic back to your website, product or blog. (more…)

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