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	<title>The Work at Home Woman &#187; Marketing &amp; PR</title>
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	<link>http://www.theworkathomewoman.com</link>
	<description>The Online Business Resource for Women Who Work from Home!</description>
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		<title>Marketing Lessons I Learned From Gardening</title>
		<link>http://www.theworkathomewoman.com/marketing-lessons-i-learned-from-gardening/</link>
		<comments>http://www.theworkathomewoman.com/marketing-lessons-i-learned-from-gardening/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 05:00:14 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Amy Kinnaird]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Grow]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=10142</guid>
		<description><![CDATA[By Amy Kinnaird Here we are staring down the holidays already, and I am doing a little bit of reflection on some things I learned this year.  I recently realized that a lot of things I do year round in my garden are very similar to things I do in my business! Keep reading to [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Pinterest – Promoting and Marketing Your Business with Eye Candy</title>
		<link>http://www.theworkathomewoman.com/pinterest-%e2%80%93-promoting-and-marketing-your-business-with-eye-candy/</link>
		<comments>http://www.theworkathomewoman.com/pinterest-%e2%80%93-promoting-and-marketing-your-business-with-eye-candy/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 05:00:33 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Holly Reisem Hanna]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Promoting]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=10087</guid>
		<description><![CDATA[By Holly Reisem Hanna A few weeks ago I met one of my online mom entrepreneur friends for breakfast. Not only was it great to get out the house and have some real life conversation, but generally when you get together with another creative mind – the ideas just start flying. This day was no [...]]]></description>
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		<slash:comments>45</slash:comments>
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		<title>10 Tips for Better, More Effective Marketing Writing</title>
		<link>http://www.theworkathomewoman.com/10-tips-for-better-more-effective-marketing-writing/</link>
		<comments>http://www.theworkathomewoman.com/10-tips-for-better-more-effective-marketing-writing/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:00:24 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dawn Berryman]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9984</guid>
		<description><![CDATA[By Dawn Berryman Do you consider yourself a strong writer or do you struggle with getting the words out on paper? Writing really is crucial to your marketing efforts. Blog posts, product descriptions, website copy, e-newsletters and press releases all need to be written with care. Your writing style has a lot to do with [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Using Your Brand to Overcome a Client’s Fear</title>
		<link>http://www.theworkathomewoman.com/using-your-brand-to-overcome-a-client%e2%80%99s-fear/</link>
		<comments>http://www.theworkathomewoman.com/using-your-brand-to-overcome-a-client%e2%80%99s-fear/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 05:00:43 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Solo-Practitioners]]></category>
		<category><![CDATA[Sue Kirchner]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9951</guid>
		<description><![CDATA[By Sue Kirchner Do you own a service firm? Are you a solo-practitioner? Then building your brand needs to be a top priority. In fact, I would argue that it is more important to build a brand around a service than a product. Why? Services are intangible. Delivering an experience or selling your expertise isn’t [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Understanding Facebook’s Changes for Small Businesses</title>
		<link>http://www.theworkathomewoman.com/understanding-facebook%e2%80%99s-changes-for-small-businesses/</link>
		<comments>http://www.theworkathomewoman.com/understanding-facebook%e2%80%99s-changes-for-small-businesses/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 05:00:07 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Changes]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Kaitlin Olcott]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9882</guid>
		<description><![CDATA[By Kaitlin Olcott At this point, we must accept the fact that Facebook has taken the Darwinian approach to business in that it is CONSTANTLY evolving (whether we like it or not!).  While corporations and large companies have social media experts whose entire job consists of managing the company’s Facebook or Twitter, it is the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>9 Fun Ways to Market and Build Relationships</title>
		<link>http://www.theworkathomewoman.com/9-fun-ways-to-market-and-build-relationships/</link>
		<comments>http://www.theworkathomewoman.com/9-fun-ways-to-market-and-build-relationships/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 05:00:18 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Amy Kinnaird]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9829</guid>
		<description><![CDATA[By Amy Kinnaird One of the best things we, as business owners, can do is to build relationships with our current and potential clients. This is a wonderful marketing tool, and allows that person to learn why they should buy from us if, and when, they are ready to buy. Lucky for you, there are [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The 3 Biggest Mistakes in Your Social Media Campaign</title>
		<link>http://www.theworkathomewoman.com/the-3-biggest-mistakes-in-your-social-media-campaign/</link>
		<comments>http://www.theworkathomewoman.com/the-3-biggest-mistakes-in-your-social-media-campaign/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 05:00:38 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9704</guid>
		<description><![CDATA[By Holly Reisem Hanna You see it everywhere, from your local news stations and big department stores to churches and schools in your area – everyone wants you to join them on Facebook and Twitter. You’ve heard about the major successes businesses are having with social media and you want your piece of the pie. [...]]]></description>
		<wfw:commentRss>http://www.theworkathomewoman.com/the-3-biggest-mistakes-in-your-social-media-campaign/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
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		<title>How to Brand Yourself as an Expert</title>
		<link>http://www.theworkathomewoman.com/how-to-brand-yourself-as-an-expert/</link>
		<comments>http://www.theworkathomewoman.com/how-to-brand-yourself-as-an-expert/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 05:00:14 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Expert]]></category>
		<category><![CDATA[Sue Kirchner]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9598</guid>
		<description><![CDATA[By Sue Kirchner For many small women business owners, your company’s brand is YOU. Right? Your customers are hiring you for your unique experience, expertise, and how you solve their problem. Even if you have a few employees, your customers still probably buy because they trust you. Even if you are producing a product and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>How Blogging Can Increase Your Reach and Skyrocket Your Business</title>
		<link>http://www.theworkathomewoman.com/how-blogging-can-increase-your-reach-and-skyrocket-your-business/</link>
		<comments>http://www.theworkathomewoman.com/how-blogging-can-increase-your-reach-and-skyrocket-your-business/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 05:00:37 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blogging Success]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Direct Sales Consultant]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Holly Reisem Hanna]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>
		<category><![CDATA[Work at Home]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9522</guid>
		<description><![CDATA[By Holly Reisem Hanna I constantly get asked by small business owners and direct sales consultants, “How can I get more clients”? And my answer is always the same, “Do you have a blog”? Blogging is not only popular right now, it is a powerful tool that can help you to effectively increase your reach [...]]]></description>
		<wfw:commentRss>http://www.theworkathomewoman.com/how-blogging-can-increase-your-reach-and-skyrocket-your-business/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sexist Ads and How to Avoid Using Them</title>
		<link>http://www.theworkathomewoman.com/sexist-ads-and-how-to-avoid-using-them/</link>
		<comments>http://www.theworkathomewoman.com/sexist-ads-and-how-to-avoid-using-them/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 05:00:58 +0000</pubDate>
		<dc:creator>Holly - The Work at Home Woman</dc:creator>
				<category><![CDATA[Marketing & PR]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Deborah Sweeney]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sexism]]></category>
		<category><![CDATA[The Work at Home Woman]]></category>

		<guid isPermaLink="false">http://www.theworkathomewoman.com/?p=9485</guid>
		<description><![CDATA[By Deborah Sweeney The advertising and marketing world has never been forward thinking when it comes to sexism. More often than not, they take the easy route of exploiting common cultural beliefs and stereotypes to create a feeling of ease with the average consumer, almost as if they have a secret in-joke that is only [...]]]></description>
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		<slash:comments>0</slash:comments>
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