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Using LinkedIn to Find New Customers

Using LinkedIn to Find New CustomersBy Danielle Buffardi

Out of all the social media sites, LinkedIn can be (and usually is) viewed as the most professional of them all. LinkedIn tends to entice the corporate affiliates and the decision makers of companies and that’s a good thing. It means that they have the power to hire you right off the bat – so keeping your LinkedIn profile proper is a move that has to be made if you want to score new clients.

Rub Elbows.

LinkedIn offers freelancers and business owners the ability to not only put themselves out there for the taking regarding getting hired, but also it gives them an open opportunity to network and rub elbows with an amalgamated elite. It’s said that up to 45% of account holders on LinkedIn are the proprietors  – this can absolutely work in your favor if you’re searching for new clients to hire you or buy into your brand.

Polish Your Profile.

One of the best things you can do to when it comes to catching people’s attention on LinkedIn is to keep your profile current and concise. (more…)

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The Best Twitter Apps for Your Business

The 4 Best Twitter Apps for Your BusinessBy Danielle Buffardi

Using social media is a must when you want to build a following, market your brand, and find potential clients. And Twitter, with its short (140 characters or less) burst of dialogue, fits the bill for quick, no-hassle, and right to the point marketing. Blast a tweet to your followers to let them know of your current sale, or your newest e-book you’ve just finished, even tweet about your new puppy. Twitter is one of the most useful social media outlets today. However, managing your online presence through Twitter can be tricky if you don’t know what you’re doing.

Here I’ve compiled four of the best Twitter apps to help entrepreneurs manage their Twitter activity, followers, and more.

1. Hootsuite

By far one of the best social media applications out there. You can handle all of your social media branding in one spot – send off the same update to all of your social media sites instantaneously or automatically RT anyone who mentions you on Twitter. (more…)

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The Changing Face of Social Media Marketing

The Changing Face of Social Media MarketingBy Dawn Berryman

As a small business owner, you know that social media marketing must be a part of your overall marketing and business plan. But how do you tackle this beast? Four years ago, almost every ‘fan’ your Facebook page had saw your posts in their newsfeeds. Interaction was easy. Engagement happened naturally.

Now what? Marketing your business via social media is becoming more challenging by the day. Not only do you have to spend the time actually planning and writing posts, but you have to spend time researching the newest algorithms and educating yourself on the latest tactics and strategies.
Why does it have to be so difficult? Is it really that necessary that your business have a social media presence? With all of the other things on your to-do list, how can you stay one step ahead? I will say that it isn’t as easy as it used to be; difficult even. However, I will also say it’s necessary.

Here are a few ways in which the social media scene has changed; and what to do about it.

Facebook Paid Advertising:

It seems as though Facebook wants paid for every person that sees your latest status update or photo. That’s a stark contrast to when business pages first came out and the site didn’t even offer advertising as an option. Now, you can put an ad on the sidebar to attract new ‘likers’, boost your latest status update or even promote a coupon or deal. There are many ways to advertise on Facebook and it can get real expensive, real fast. (more…)

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Skyrocket Your Blog’s Earnings and Traffic with Pinterest

Skyrocket Your Blog’s Earnings and Traffic with PinterestBy Holly Reisem Hanna

Normally, I’m very practical when it comes to social media hype, but with Pinterest I’ve seen major results from my own efforts, as well as I know many bloggers who are having incredible results, because of pins that have gone viral.

Point in case, Mandy Rose and Meagan Paullin have both talked about their Pinterest success in this post, Bloggers Making Over 40K With Their Blogs. In fact, Mandy had a “home tour” pin that has been pinned close to a million times and Meagan had one post go viral which in turn, skyrocketed her earnings for 2013.

Still not sure about the hype? Check out these stats.

  • Pinterest is the 4th largest traffic driver worldwide. [Source: Techcrunch]
  • Not only is Pinterest sending tons of traffic to websites, but Pinterest users spend twice as much as Facebook users. [Source: FastCompany]
  • Pinterest has Google benefits. Pinterest boards tend to rank well in Google search. [Source: Dustin TV]
  • 62% of brands have the Pinterest “Pin It” buttons on their product pages of their websites and it is the most used button. That officially puts them in first place compared to 61% having the Tweet buttons and 59% of brands having the Facebook Like buttons. 42% of brands have the Google+ button all according to a study done by 8th Bridge, after analyzing 872 retailers. (more…)

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5 Ways You Can Revitalize Your Business’s Instagram Account

5 Ways You Can Revitalize Your Business’s Instagram AccountBy Deborah Sweeney

When Instagram first hit the scene in 2010, it was considered an app that entrepreneur needed to establish a presence on to add to the ever-growing pile already in place of Facebook, Twitter, and Google+. But it was also an app that seemed easy to dismiss too, in terms of content. If one didn’t do anything special that day, they’d snap a picture of their Starbucks cup. And again, and again, until most of their photo album contained whatever they had drunk or ate that day rather than conveying news about their brand or product.

If you’re worried that your brand’s Instagram account is one of the ones currently buried in coffee cups or that you haven’t updated in awhile, now’s the time to revamp it and give your customers an up and personal, stylishly filtered, look at your business.

1) Know your #hashtags.

Facebook, Twitter, and Pinterest all offer methods to pay to promote what you post and to expand your reach and engagement. Instagram had yet to offer anything like this, but it holds a very strong promotional symbol in its court: hashtags. Consider the keywords that work for what you’re promoting and also look at successful Instagram accounts in your industry to see how they’re approaching hashtags. Try to make sure you have some unique hashtags in the mix, but don’t make up so many that your audience has no clue how to look you up! Always include the name of your business as a hashtag and add in five or six other relevant keywords to go along with the picture. (more…)

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