By Mandy Fricke

Search engine optimization (SEO) is definitely a part of the conversation you have with your web team, but is SEO something you’ve ever thought about for your Facebook business page? Is your social media team SEO savvy? These are things to think about, because Facebook SEO can definitely have a positive impact on your Facebook page performance.

Here are some helpful tips that can help you get the most out of your Facebook business page:

1. Use keywords.

Keyword optimization is just as important on your Facebook page as it is on your main web content, and it’s probably the single most impactful thing you can tweak on your Facebook profile. Remember that your About, Company Description, and Mission sections are all indexable and should be appropriately, accurately and insightfully filled out. Having your keywords in your company description is particularly important. Also give consideration to your actual page name when creating your Facebook page. If you have some flexibility with the name, there may be an SEO opportunity in the name of your page. (more…)

By Holly Resiem Hanna

A few months ago, I started creating text only updates on my Facebook Fan Page. Meaning that I would add the text for my update in the status box, and then I’d put the link to the article within the first comment. The reason I did this was because Edgerank, had drastically decreased the number of individuals that were seeing and interacting on my Facebook posts.

If you’re not familiar with Edgerank, it’s Facebook’s new algorithm which automatically determines which posts you see, and which ones you don’t. According to Brian Solis, Facebook is trying to help ensure that you see the “best content” and that the spammy content is filtered down.

However, the caveat to this is that anyone can PAY to have their updates and posts ranked higher, thus being seen by more people. (more…)

By Emma-Julie Fox

Ever since the year began, there have been a slew of posts about social media predictions for 2013. Some of them may mention jargon and even concepts that the ‘not-so-social-savvy’ may find hard to understand.

As a small business owner, one of the key things that you need to arm yourself with is knowledge to prepare yourself with the challenges of social media this year. So, here’s a list of the most important terms that you will hear in association with social media in 2013:

1. Inbound Marketing: 

This term refers to the act of making your target customers find you rather than directly promoting your business to them. SEO tactics like content marketing, analytics, and e-mail marketing are among the most common ways of drawing customers to your company website as part of your inbound marketing efforts. (more…)

By Amanda Jacobs

Social media has become a valuable tool for businesses and entrepreneurs alike, as they promote interaction and networking on a regular basis. At the same time, they can lead to spending hours per day doing nothing but scouring the web aimlessly.

If you are a busy professional, but still want to take advantage of the power of social media, there are some simple steps you can take to stay connected without spending a lot of time every day.

Here’s a recipe for managing your social media profiles in just 20 minutes per day. (more…)

By Jedha

Hi, my name is Jedha. I’m an active health blogger over at Paleo Weight Loss Coach and I love my social media because it’s a free way to boost my blog and business. I particularly love Facebook because it’s a great place to get to know people, strike up conversations, and direct people back to my website.

If you’re not already using social media, you really should be! That’s where the people are, millions of them and they are ready and waiting to hear from you!

Today I’m going to share a few Facebook tips and tricks that everyone can use to help supercharge their business.

5 Simple Ways To Supercharge Facebook…

1. Share Inspiration and Encouragement Through Images: (more…)