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Search engine optimization (SEO) is definitely a part of the conversation you have with your web team, but is SEO something you’ve ever thought about for your Facebook business page? Is your social media team SEO savvy? These are things to think about, because Facebook SEO can definitely have a positive impact on your Facebook page performance.
Here are some helpful tips that can help you get the most out of your Facebook business page:
1. Use keywords.
Keyword optimization is just as important on your Facebook page as it is on your main web content, and it’s probably the single most impactful thing you can tweak on your Facebook profile. Remember that your About, Company Description, and Mission sections are all indexable and should be appropriately, accurately and insightfully filled out. Having your keywords in your company description is particularly important. Also give consideration to your actual page name when creating your Facebook page. If you have some flexibility with the name, there may be an SEO opportunity in the name of your page. (more…)