By Dawn Berryman
As a small business owner, you know that social media marketing must be a part of your overall marketing and business plan. But how do you tackle this beast? Four years ago, almost every ‘fan’ your Facebook page had saw your posts in their newsfeeds. Interaction was easy. Engagement happened naturally.
Now what? Marketing your business via social media is becoming more challenging by the day. Not only do you have to spend the time actually planning and writing posts, but you have to spend time researching the newest algorithms and educating yourself on the latest tactics and strategies.
Why does it have to be so difficult? Is it really that necessary that your business have a social media presence? With all of the other things on your to-do list, how can you stay one step ahead? I will say that it isn’t as easy as it used to be; difficult even. However, I will also say it’s necessary.
Here are a few ways in which the social media scene has changed; and what to do about it.
Facebook Paid Advertising:
It seems as though Facebook wants paid for every person that sees your latest status update or photo. That’s a stark contrast to when business pages first came out and the site didn’t even offer advertising as an option. Now, you can put an ad on the sidebar to attract new ‘likers’, boost your latest status update or even promote a coupon or deal. There are many ways to advertise on Facebook and it can get real expensive, real fast. (more…)
Posted in Social Networking