By Britt Michaelian

Social media has changed the world forever. In just 140 characters or an update to your Facebook status, you have the potential to connect with a complete stranger in the same town or across the globe. In an instant, Friendships are being formed. Business is taking place. People are connecting. And the world will never be the same.

But it isn’t that easy…

Many people are standing on the sidelines of social media, unsure of how to jump into the conversation and contribute their thoughts. There is uncertainty about how one can form bonds with people they have never met “face to face.”

Are you one of many asking the question, “how?” (more…)

By Shannon Harmon

Forums are great.  They are a wonderful place to meet new people, share ideas and learn new things.  They’re amazing branding platforms—allowing you to share your company’s message with site visitors while also allowing others to promote their personal and professional brands.

With all the good, there comes some potentially not so good.  Forums can also be venues for people to make malicious posts and defame other people and businesses.  As concerned and effective business owners, there are things we can do to protect ourselves and our visitors from such online harassment and defamation. (more…)

By Holly Reisem Hanna

Back in April I wrote a post called, The 25 Most Influential Women Tweeting About Entrepreneurship. The article was very popular, so popular that one of my Twitter followers suggested that I write an article on the top women tweeting about tech. She even went so far as to give me a list of suggestions, thanks @leesabarnes.

Recently an article was published on Business Live, saying that women were emerging as the dominant users of technology… “that declining prices and new devices that helped women perform multiple roles – parent, worker, care-giver, social organiser, cleaner, cook and so on – was driving this trend”.

With technology playing such a supportive role, in the lives of work at home women everywhere, I decided it was time to give some praise to the women who have paved the way. (more…)

By Holly Reisem Hanna

A few weeks ago I met one of my online mom entrepreneur friends for breakfast. Not only was it great to get out the house and have some real life conversation, but generally when you get together with another creative mind – the ideas just start flying.

This day was no different.

I told her about all of the projects that I was working on and vice versa. But then she asked me if I knew about Pinterest? I had no clue what it was. She told me a little bit about it and how she was fascinated with how it could be used to promote small businesses. (more…)

By Deb Bixler

Direct sellers have been using Facebook since the beginning to sell their products, recruit team members, and get the word out about their business. Facebook continues to evolve and change; it is important to the success of your direct selling business that you keep current with these changes.

Though a direct correlation between Facebook and the amount of sales remains rather elusive, it is still a powerful tool for direct sellers and other businesses to use when marketing their products. There are over 750 million Facebook users, and at least some of them can be your customers. (more…)