By Donna Amos
Social media has become a great way for companies of every size to reach out to their customers. It is especially effective for solopreneurs, as it allows them to compete on an even playing field with larger companies within their industry. By creating a marketing campaign on a social media platform like Instagram, you can reach out to more than 400 million users each month.
The Importance of Instagram.
Instagram is unique in that it relies predominantly on images to communicate with current and potential customers – you can’t post text without an image. But this is a good thing: not only can you post pictures that highlight the products and services that you offer, but you can also post images of your business culture or your community involvement.
If used correctly, Instagram is more effective than using other social platforms, including Facebook or Twitter. It offers a higher engagement rate with followers than the other platforms, which means that more people are interacting with the content through likes or comments. The more attention your account receives, the better able you are to use it to raise brand awareness for your company and increase sales.
Posted in Social Networking