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With Facebook being as successful as it is, it’s super easy for your page to get ‘lost’ within the crowd. Some fans will ‘like’ your page and never visit it, while others will turn into Facebook friends. Therefore, you must be creative in your dealings with your business page on Facebook. As with every social media site, Facebook is of the utmost importance when it comes time to get your brand’s message out to the masses. Social media is a free tool that can help to bring in good PR vibes for your business’s bottom line. Standing out on any social media site, not just Facebook, takes practice and precision smarts.