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Applying Conviction to the Business Mindset

By Tami Gomez

If you’re currently working from home or thinking about starting your own home-based business, there is one thing that you must have to be successful – Conviction. You have to have already made the decision that you’re going to do this thing. That you’re going to make it work for you. That no matter what it takes, you WILL succeed. This is not something that you’re trying out. This is not something that you’re feeling out. This is not something that if it “works” for you, then you’ll do it. You must already have the mindset that “I am doing this!”

Conviction pays incredible amounts of money

It pays 6 and 7 figures. There’s no doubt in my mind that what changed for me (and what changed for 90% of the people that I’ve interviewed) is conviction in my business. Your mindset needs to be that you’re going straight to the top. That no matter what other people say, you’re going with or without them.

Do you have that kind of conviction?

That has to be your posture; that has to be your mindset. Because if it’s not you will not succeed. If you’ve got this thing called conviction, there’s something about you – there’s something in your tone. There’s something in your body language that says “I’m gonna do this with or without you. I’m going to do this and it’s going to work. I’m not just going to give it my best shot, I’m going to give it my best shot for as long as it takes.” And guess what? I promise you, people can feel it. They know it. They don’t want to follow somebody that is stricken with unbelief. They want to follow somebody that believes. Crusades are not led by people with unbelief and doubt and depression. Crusades are led by people who have faith – Who have a vision.  That’s who crusades are led by.

So where is your conviction?

Do you need help in this area? Do you believe that you are going to hit your goals? Do you believe that you are going to finish what you started? Do you believe it? If I were sitting there looking at you straight in the eyes and I said “Do you believe or not?” And if your answer was any more than just one word, guess what?  I know the truth. If your answer starts with a “well, uh….” instead of a “YES”, then I know the truth.

You have to decide on purpose that this is what you’re going to do. You have to finish what you have started in your business venture. Are you just going to “see” what this business can do for you? Step up! Step up and say NO, I’m living life and I will direct where I’m going. Listen, we’re co-laborers with a higher power. You have been given a path and you can choose whether to succeed or you can choose to fail, it’s totally up to you. And if you’re not succeeding, I promise you, you’re missing a few things and you’re not on the right path.

Here’s another question

Are you on the fence with your business or have you crossed over to the other side and said this is it – done deal.  Are you in the mindset that no matter what it takes you’re going to make it happen? Because that is what determines success from failure – the ones that are willing to make things happen. It always starts with making up your mind.

Is your conviction strong or is your posture that of a worm?

You tell me. When you look in the mirror, what do you see? Do you see somebody that’s going to fold? Do you look in the mirror and say “you’re right, I shouldn’t be doing this”, “only the special people are the ones who make it”, “only the smart people succeed”? These things don’t work because let me tell you something, your business is going to take a hit once in a while. The first thing to work on is your conviction, your faith, your belief. Because the bottom line is that you’re going to face challenges and those challenges are there to test your belief. Those challenges are there to test how much you believe in what you do. Not to test your brain to see how much you can talk about it, but to test to see if you’re going to weaken and shake at the knees. If you need help with your conviction, you must surround yourself with the proper reading materials; the proper training materials; the proper CD’s and books. Do whatever it takes.

Listen, 98% of the population will never reach their goals because they have no conviction – but if you’re equipped with the right mindset, then you’ll be able to keep moving forward towards your goals and before you know it, you will be part of the 2% that is unusually successful in business. Isn’t that the reason you got started in the first place?

Tami is the Founder & CEO of – a website dedicated to the success of the home-based business owner. She is currently giving away a free report “Learn 5 Simple Steps to Making 6-7 Figures in Less Than 24 Months! Go to to receive your free copy.

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