How to Make the Most of the Downtime in Your Work
Posted in Business
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By Bridget Sandorford
Working at home can be both one of the most fulfilling things that you do and one of the most frustrating. At times, you may experience booming business and can’t quite keep up with the demand all by yourself. At other times, you may wonder where your next job is going to come from and you may worry about being able to pay the mortgage that month.
Unfortunately, the ebbs and flows come with the territory when you work for yourself. However, you don’t have to sit back and do nothing when you aren’t getting the business you need. Here are a few ways that you can make the most of the downtime in your work when you aren’t getting as many clients:
Beef Up Your Website
Your website is your calling card for new clients, and it’s important to keep it up-to-date with samples of your work and testimonials from your clients. However, it can be hard to stay on top of these tasks when business is booming and you barely have the time to finish your paying work. Take advantage of the downtime you have to beef up your website with samples, testimonials, and any other information that will make it more attractive to clients. If your website needs some design tweaks or additions, now is the time to make them.
Strengthen Your E-mail Pitch
You should have an e-mail pitch and other marketing materials that you use to reach out to new clients and sell your products and services. This may be a template that you tweak for each new potential client. When you have a slow time in your business, it’s the perfect time to take a second look at your e-mail pitch or other marketing materials to see how you can strengthen them and make them more effective for getting you new business.
If you aren’t sure how to improve upon these materials, have a professional take a look. The investment will provide many returns on future sales.
Start Cold Calling
Cold calling is a lost art for many business owners, but it’s a great way to grow your business by getting new clients. Downtime in your business is the perfect time to start investigating new leads and making cold calls to pitch your products and services. You can also start e-mailing business owners with your new and improved e-mail pitch.
Cold calling is the type of activity that usually is neglected when business is good because it is so time-consuming. Downtime is the perfect time to catch up on it and to find new business.
Network with Old Clients
Old clients are a great resource for new business. Take the time to reach out to former clients to find out if they have any new projects that you can help them with. Let them know if you are offering new services or if your rates have changed. Even if these clients don’t have a need for more services, you can network with them to get referrals for new clients.
Investigate New Marketing Options
Marketing is an ongoing necessity to drive sales. Take a look at your current marketing efforts and what is working for you, then investigate new marketing options. You may consider starting a PPC campaign, introducing an affiliate or other referral program, buying video ads, or participating in community events. Brainstorm the options that make the most sense for your business, and analyze your budget to find out where you can make the most impact with your dollars.
Downtime can be scary when you work at home and your livelihood depends on producing steady business. However, you can make the most of your downtime by using these strategies to grow your business to ensure your long-term success.
Bridget Sandorford is a freelance food and culinary writer, where recently she’s been researching San Diego culinary schools. In her spare time, she enjoys biking, painting and working on her first cookbook.