Interview with Heidi Garcia of The HOMEMADE Biz
First off, thank you for letting me share my story! I’m a 25-year-old wife, mommy of two amazing kiddos and business gal. I went from teen mom & bride to climbing the corporate ladder in just a matter of years. It wasn’t too long before my husband and I realized that the rat race wasn’t for us. We love being with our kids, traveling, living life at our pace and really giving back to others. I started my own business as a destination-wedding florist specializing in the Florida Keys, Savannah and Charlotte. After always being asked from family and friends about how I do it and hearing all the “Wow, I really wish I could do something like that!” it just made sense to put together a course of exactly HOW to do the same! That’s when “5 Steps to Becoming a Wedding Florist” was born! Since then I’ve greatly enjoyed helping other women start their own businesses that create the freedom and income to help them pursue the life of their dreams.
What did you do before launching your own business?
I worked for years for a company doing everything from sales to accounting, floral design and set up. After a while it just seemed silly that I didn’t do it on my own. I ran that business but didn’t get paid (or appreciated) for the work I did so I figured I’d take my skill elsewhere!
How did you fund your business?
This business is INCREDIBLY cheap to start up actually. It took a little to set up my website (I use IM Creator and LOVE them) and I ordered a pack of business cards (always a good deal on Vista Print to get started). That’s it! Once you start booking weddings they put down a deposit (= income) and you don’t purchase any product or supplies until the final balance is paid.
How many hours do you work a week and how much is spent is your home office?
I think any business owner will tell you that you’re always working! Whether I’m on the computer writing up proposals, talking on the phone with a bride, at a resort meeting with wedding planners or just laying in bed thinking through ideas- I’m always working! But the more I work, the more money I have, so it doesn’t bother me! I also work a little at my desk, a little on the couch, a little by the pool (drink in hand) and a little at the beach. Like I said, I don’t mind!
How would you rate your success?
It surprises me almost every day, but surprisingly successful. We keep ourselves very faith focused and I attribute our success to that. I’ve had the opportunity to work at amazingly gorgeous resorts and venues in some of the most wonderful destinations! After all, Key West is a dream local most only dream of and I’m on those white sandy beaches weekly. I definitely have more goals to accomplish, but so far we’ve been an instant success!
What has been your biggest business struggle as an entrepreneur?
Having faith in myself. I go into some of the most amazing resorts and see all of these phenomenal websites of other florists that work at these places and think that there’s no way I can ever compete with that… I’m just a little fish in this big pond. But then I book the weddings, have super happy brides and am even being featured in Style Me Pretty, the mecca of the wedding world!
What advice would you give to a new entrepreneur?
Just go for it, you only live once! When you look at the heart of it (of anything really) what do you have to lose?
How do you manage all of your personal and business activities?
This morning I was sitting on the couch, cup of coffee in hand, with my 19 month old and 7 year old running around and a laptop, smart phone and tablet on my lap. If that gives you any clue. Haha, I’m most always connected to some device (or even just my notebook of to do lists) and never know what day it is unless I’m looking at my (synced) calendar. It does help that this is a FAMILY business, so personal and work is 99% mixed together.
Website: the HOMEMADE biz
Facebook: the HOMEMADE biz Facebook Page