By Donna L. Johnson
You took the plunge and created a Facebook page for your blog. It only made sense, right? You tweet like a pro, upload pics on Instagram like it’s a part-time job, and let’s not even talk about your Pinning skills. You’re the epitome of blogger influence. Or so you think. Much to your surprise – or dismay – depending on how you look at it, you’re struggling to
grow engage your Facebook audience.
Keep reading for clues as to why.
Not only do you come across as extremely desperate and willing to do just about anything for a few ‘likes’, you do it at the expense of your other online platforms. You know exactly what I’m talking about. You pimped your Twitter account. It has become the prostitute by which you solicit your social network Johns. And if that wasn’t disgraceful enough, you do it with non-stop auto tweets. We’ve all seen them. They look something like this, “I just posted a new photo on Facebook!”, or “Don’t forget to like my Facebook page!”.
Solution: Instead of broadcasting self-serving messages, take the time to craft 140 characters that people really want to read. Give value. Why should I leave Twitter and go to your page? What am I going to learn when I get there? Is it enough to make me click like, stay connected, and more importantly – join the conversation?
YOU KEEP REPEATING YOURSELF
So it’s not enough that you spit out auto-tweets five times per hour. You feel the need to have those same tweets blasted across your Facebook page… simultaneously. Whose idea was this?!
If you have your blog connected to Facebook, and your Facebook connected to Twitter, why on earth should I follow you in all of these places? I have no desire to get the same exact message from multiple mediums.
Solution: If automation is a must, do it strategically. Please don’t “sync all”. This may save you time, but it’s a big turnoff to your audience. When I share the same post from my personal style blog on Facebook and Twitter, here’s how it’s done:
Example tweet: I took a huge risk with today’s outfit: (insert shortened link)
Example Facebook update: Upload the photo and copy/paste key info from the actual blog post into the caption.
Does it take more time? You bet. Is it worth it? Absolutely if your goal is to actually connect and be social.
Contrary to what you’ve been told, having a social media presence on every medium isn’t necessary. Especially if you don’t have time to cultivate and maintain the relationships you’re trying to build. Scaling back is much easier than repairing a tarnished online reputation.
Donna L. Johnson, is The Unemployed Entrepreneur® and has been blogging for The Work at Home Woman since January 2010. Summary of professional experience: 15 jobs by the age of 22. Her written word hustle is a mix of business street smarts, lifestyle, and controversy. She takes a stand on things she’s passionate about without being afraid of backlash. When Donna isn’t writing, speaking, and reading, she visualizes being on the set of her dream job as a TV talk show host. She blogs about her latest steals and deals at DiscountThief.com