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Rachel Blaufeld – Mompreneur Helping Other Moms Get Their Groove Back

Tell us a little bit about yourself and your entrepreneurial journey.   

For almost a decade I was a stay-at-home-mom (SAHM).  I did try to start a recruiting business right as the recession hit… that coupled with not very well thought out childcare plan was a set-up for disaster.  I had a marvelous woman & mentor (who relaunched her business when her daughter was 13) tell me to quit while I was ahead and explore all my options.  So, that is what I did.  I looked into going back to work traditionally and non-traditionally, and I found that starting my own gig was the best choice.

Originally, I was only going to pursue my inventing aspirations, but the blog organically grew and from that I realized that my true passion was inspiring others.  I am heavily involved with getting my products to market in 2012, but I am also growing my blog and consulting business to help moms flame their sparks of ideas into realistic options. This was something that I would have loved to find for myself.  

What did you do before launching your own business?

I have a Master in Social Work, and I worked in a Psychiatric Clinical Outpatient Setting with women, families, and children.  I also worked for a while in retail (spent my WHOLE paycheck every month) and did outreach for a number of non-profits.  The retail was a nice break for me from the stress of therapy work… and I loved sales.  I should say that for the 10 years that I was a SAHM, I stayed super-involved.  I kept up with technology, took computer classes, organized WAY TOO MANY women’s events on a volunteer basis, and was a certified volunteer and pet handler for Children’s Hospital of Pittsburgh until I had to retire my aging dog among just the few things that I did.

How did you fund your business?

I have funded my business through personal savings until this point.  I try to do a lot myself to keep costs down and I have set up a few barter arrangements that have worked out well.  The funding is the trickiest part.  I wish that I had a magic answer for this, but I do not.  I like the idea of crowd  funding and peer funding, and I may try it at some point.

How many hours do you work a week and how much is spent is your home office?

I do not try to calculate my hours… some weeks are MORE and some weeks are LESS.  This is the beauty of being a mompreneur.  I have flexibility when I need it, but I do take advantage of when the kids are at school or camp, and I work like a mad woman during those times.   I spend most of my time in my home office or in my kitchen which has a lot of windows.  I love this part – dogs at my feet, coffee brewing, and my UGG slippers – makes work great.  I work a lot of off hours to get everything in – early a.m. and  late at night.

How would you rate your success?

Another thing I hate to calculate – my own success.  What I will say is that I am happy beyond belief so that must mean that I am hugely successful – right?

On a scale of 1 to 10, how would you describe your financial success?

When I look back at the cost of starting my business AND all the work that I put into it myself, I rate my financial success a 7.5 because I was able to keep set up costs low.  Although my costs were low, I did not value myself enough in the beginning and placed my rates too low.

Now that I am experiencing higher demand, my rates are going up just a little bit (I still want to make my services affordable), but that is helping the bottom line.  The one financial point that I am proud of is that I was able to set up my consulting business to generate revenue which I am investing in my 2nd business of developing products (must be secretive at this point).

What has been your biggest business struggle as an entrepreneur?

I went from no businesses to starting 2 businesses, and what I struggle with the most is the business plan.  You got to have one, but I would rather write an amazing blog for my audience rather than guts of the biz plan.  I do it, but I don’t like it.

What advice would you give to a new entrepreneur?  

Pace yourself.  About once a week, I need to slow myself down, take a deep breath and remind myself why I became an entrepreneur – to write my own rules and success.  Sometimes that means taking my time, loving my family, and putting something off until the next week.  Remember — “life is a marathon, not a sprint.”

How do you manage all of your personal and business activities?  

My calendar is my life – color coded with alarms and reminders and every slot filled.  I write everything down where and when I want to do it.

Connect with  Rachel Blaufeld…

Website and Blog: Back N Groove Mom

Twitter: @backngroovemom

Facebook Fan Page: Back N Groove Mom

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2 Responses to “Rachel Blaufeld – Mompreneur Helping Other Moms Get Their Groove Back”

  1. 1
    Dr. G says:

    This is really inspiring. I don’t “count” my hours either, hoping not to get too caught up in numbers. For keeping track of my personal and business to do lists, I also color code, and have a to do app on my phone with lists called “Monday” “Tuesday” etc… Thanks for this article!

  2. 2

    Thanks Dr. G! I am going to explore some apps for my phone because I also live by my calendar. Rachel

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