When Referrals Go Bad and What to do About it
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By Donna L. Johnson
Recently, I’ve been introduced to two new people in hopes of possibly hiring them to work on a couple of projects. One person was offered up by my new neighbor and the other by a family member. Both spoke very highly of these people’s work. Email introductions were made, I responded enthusiastically, and eagerly awaited to hear back.
That was over a month ago. I’m still waiting. Not eagerly though – the exact opposite. Whatever that is.
When my neighbor and sister checked in to see how things were going, I flat out told them the people they referred didn’t even respond. Of course, they were surprised and maybe embarrassed, but I assured them it wasn’t their fault.
So here’s the question. How do you avoid looking like a complete loser because the connection you tried to make failed to connect?
QUERY BEFORE YOU INTRO
If someone asks you for the name of your plumber and you haven’t had to call on them in the past year, don’t pass their contact info out. Check first to see if they’re still in business.
Send a status email. Ask if they’re taking on new projects and wouldn’t mind being introduced to a potential new client. If you don’t get a response, don’t waste your time making the introduction.
BUILD A ROLODEX
Remember that thing folks used to keep on their desks? They’d flip through it until they got to the person they were looking for and then write the information down and hand it to you. That’s what you need. But a modern day version.
When I went to Bloggy Boot Camp, I met a graphic designer. She was actually one of the speakers and her presentation was very good. Later that evening at the cocktail reception, I stalked her! I then followed up when I got back home and hired her to redesign my personal style blog.
Now, when someone inquires about a graphic designer, she’s the one I’m recommending.
As a blogger and consumer advocate, people trust me. I’ve worked hard to earn that trust. I can’t tell you how many emails, texts, and phone calls I get from people asking my opinion on a number of different things.
As a result, I’ll be creating a page on my blog to showcase those who I prefer doing business with. I’ll save time by not having to respond to all of those messages and more importantly, it will serve as a valuable resource for my audience.
What do you offer your clients or readers to help save time and eliminate frustrations?
Donna L. Johnson, is The Unemployed Entrepreneur® and has been blogging for The Work at Home Woman since January 2010. Summary of professional experience: 15 jobs by the age of 22. Her written word hustle is a mix of business street smarts, lifestyle, and controversy. She takes a stand on things she’s passionate about without being afraid of backlash. When Donna isn’t writing, speaking, and reading, she visualizes being on the set of her dream job as a TV talk show host. She blogs about her latest steals and deals at DiscountThief.com
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