Showmanship in the Party Planning Business
By Deb Bixler
The best sales people are the ones that get you thinking that you really want to buy a product that you don’t even need. Imagine how effective those sales techniques would be on your clients who do need your products but just do not know it yet.
When you watch those late night infomercials on television, you know that you are not going to get rich by buying someone’s classified advertising book for $40. However, the pitch given by the infomercial sales associates is so compelling that you almost find yourself picking up the phone. When you put together your home party plan, you want that kind of “wow factor” in your presentation as well. There are a few things you can do that will add that kind of appeal to the products that you sell.
Be a Party Plan Expert
If you are giving a product demonstration and it is the first time that you have ever used that product, then your demonstration will fail. An efficient party plan sales professional knows exactly how her product works and can give the most impressive demonstrations to her clients. Spend hours with each product you sell and become an expert who can give all of the facts a client needs to make a buying decision.
Plan Your Party
When you watch those infomercials, you will always see the product being featured in these amazing demonstrations. Those demonstrations are not amazing, they are just well-planned. When you are putting together your home party plan show, spend time putting together demonstrations that will wow your audience. The best way to put together impressive demonstrations is to watch what the professionals do on those infomercials or in the sales videos sent to you by your suppliers. If you see a demonstration that impresses you, then replicate that demonstration at your home party event.
Products Have Many Uses Uses
Another common thread you will find that runs through infomercials is that every product is shown doing several things that it looks like it was not designed for. That glass cleaner you are watching can also clean counters and remove scuff marks from walls. The reason the infomercials do this is because it makes the customer feel like she cannot live without the product. Not only can the product perform its primary function with ease and precision, but it also does a dozen other things that will make the customer’s life easier. At the point, the customer cannot live without the product.
Consultants Must Keep Smiling
Those infomercial hosts are full of energy, always smiling and always getting the audience involved in product displays. If you want your presentations to stand out, then you need to do the same things. You need to always have a smile on your face, you need to be energetic about your products and it never hurts to make your customers a minor part of your presentation. Make sure you only give your customers extremely easy tasks to do to prevent anything from going wrong.
Most people dismiss infomercials as wastes of time. But the home party professionals who learn the infomercial techniques will see their sales and revenue climb.
Deb Bixler, host of The CashFlowShow – Direct Sales Radio and home party plan trainer brings home based business owners training and direct sales business success.