Promoting your blog was the topic in a recent #BlogTrends chat on Twitter. The first question the moderator asked was, “Is paying to advertise a good way to promote your blog? Why or why not?”. One of the participants responded, “if you mean getting business cards and paying for a .com I think those are good ways to invest.”
Let me see exactly where to start with dissecting the above statement.
I came across several definitions of advertising. The one I liked best is from the Small Business Encyclopedia at Entrepreneur.com:
To call the public’s attention to your business, usually for the purpose of selling products or services, through the various forms of media, such as print and broadcast notices. (more…)
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