By Holly Reisem Hanna

When I first started out, I was so eager to market my business, that sometimes I may have crossed the fine line between self promotion and aggressive marketing tactics. Since then, I have learned that it always better to take things one step at a time and build up slowly.

This is especially true when it comes to approaching individuals for collaborative efforts and partnerships. The whole idea behind a successful partnership or collaboration, is that both parties benefit from the deal, not just one individual.

Ideally, you should start with a soft outreach campaign, what this means is make an appearance and general introduction. This could be done through social media, forums, blog comments or the like. Once you have the initial building blocks in place, then send a brief complimentary email, remember no proposal yet, you’re still building the relationship. Once you’ve established a rapport, you can send a business proposal for consideration. (more…)

By Nellie Akalp

I’ll admit it, I was raised to be competitive; beginning at a young age in school and sports, right on through owning my own business and competing with thousands of competitors in my industry. And any small business owner knows that a competitive streak is KEY to entrepreneurial success.

However, sometimes it’s collaboration, not competition, that can take your business to the next level. This isn’t just some ‘touchy feely’ trend. There are practical, bottom line benefits for those companies who think outside the box and play well with others. Small business owners can join up with fellow small business owners to co-promote, cross-network, support, and inspire. (more…)

By Donna L. Johnson

This piece was originally going to be a vlog. After about three failed attempts, I decided it was probably best to go ahead and write it out.

I was approached not too long ago by an entity who wanted to collaborate. Nothing big, but it would be mutually beneficial for the both of us. We ironed out the details and I went to work right away doing my part. I have to say that I was pleased…like really pleased with the finished product.

When I got the email response from the person I’d been dealing with, I was a little disappointed. They loved my work, however they hadn’t fulfilled their end of the deal we initially agreed upon.

BLAME IT ON TECHNOLOGY

They sold me on the fact they had a network that reached about 150,000 people. Not bad, huh?! The guest post I’d written was supposed to have been featured on one site and they in turn posted it on another. Keep in mind this was a customized article – tailored specifically to their audience. The alternate site didn’t speak to that demographic. Yes, it was owned and operated by the same group, but the focus was completely different. (more…)