Starting your own home-based business is a unique challenge in itself. After doing all the hard work and getting everything off the ground, the next big challenge is marketing your business. If no one knows you have a business, all the hard work will be for not.
So how do you get the message out there?
Networking. Social networking is the greatest marketing tool that’s been invented so far and is used by all successful businesses. But there are a couple of different ways to get the ball rolling when it comes to getting the word out about your new business:
Start With Social Media
Having an online presence is paramount to having a successful business. It has been shown that more than a third of the consumer population will skip out on a small business if they cannot find a company’s website. Rather than starting off with the headache of developing your website, social media sites can be used to launch a free online page for your business.
Websites such as Facebook can become invaluable to you. They provide all the necessary tools for your company’s online presence. A business page can give you a place where customers can review your services or products allowing you to respond to any concerns quickly and swiftly. (more…)
Posted in Marketing & PR