Posted in Direct Sales
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By Deb Bixler
Many direct sales businesses rely on the party plan model to generate the bulk of their sales. The party plan business model is a fun, exciting and profitable method for direct sales associates to market and sell their products. This business model has been around for quite some time because it has been so successful.
In the 1930s, Stanley Home Products sold their products through door-to-door salesmen. During one sales call, a customer invited several of her friends over to listen to the sales pitch and that lucky representative became very successful because he displayed and sold his products to several customers at the same time. Stanley Home Products realized the potential benefits of this business model and converted their door-to-door sales staff to home party sales. (more…)