Liz Hosteler is the Founder and President of the direct selling company, Ellie Kai. Liz personally manages the company’s manufacturing and sourcing platform, while traveling the world for design inspiration. Here’s how her business journey started and how you can earn money selling made-to-order clothing for women.
Tell us a little bit about your direct sales company, Ellie Kai, and how it got started.
Living in Hong Kong, I would often have my clothes tailor-made. I would simply sketch a few ideas and draw from my years of buying beautiful clothes to come up with a shortlist of go-to pieces that I could have made for me, at an affordable price. When I returned home to the US with a suitcase of clothes that fit me perfectly, my friends and family were in awe. This was the real motivational turning point. The simple concept of choosing a perfectly fitted dress or top and having it made in the exact fabric you wanted made so much sense to everyone, and a business idea started to percolate from these conversations.
I began working on a business plan and realized there was a great opportunity to take these two worlds, manufacturing and direct selling to a captive audience, and bring them together.
Do you have any previous experience in sales or the direct selling industry?
I did not have previous experience in the direct selling industry before I started Ellie Kai. I was previously in a very different sales role when I represented professional athletes for an international sports marketing agency. (more…)
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