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Posts Tagged ‘The Work at Home Woman’

Is Your Website Set Up To Grab Clients?

Is Your Website Set Up To Grab Clients?By Danielle Buffardi

In this digitally-driven world, it’s imperative to have an eye-catching website. Unfortunately not every company has one of those, and if you’ve ever come across one – I bet you remember your experience with it quite clearly. Either it was set up to busily, or you couldn’t find what it was you were looking for, perhaps you were simply turned off due to the colors that were chosen. Whatever it was that made you click the “X” in the top right corner, left a sour taste in your digital mouth – and I’m sure you won’t be recommending the company or their product to your friends any time soon.

1. Clarity:

This is so important when it comes to not only designing your website, but writing the copy that goes on it. Potential clientele can make a decision about your brand within five seconds of landing on your web page. If they turn away, it will be mighty hard coaxing them to come back. But if you can entice them to stay from the start, then keeping them will be that much easier. Have clear and concise motives when it comes to your site – know your product in and out and know how to write about it in an appealing way. (more…)

Interview with Carly Fauth — Head of Marketing for Money Crashers

Carly FauthTell us about Money Crashers and your functions as head of marketing.

Money Crashers is a personal finance website. It’s goal is to educate its readers and followers on ways to better manage money, including articles on saving for retirement, investing, cutting monthly bills, and budgeting, among many other topics. I’m responsible for all general marketing responsibilities including content marketing, creating strategies to boost online traffic, and improving SEO. I’m also head of our website’s guest posting campaign.

How were you able to bring your current position home?

I connected with the CEO of Money Crashers in the past when I was at my previous position through a guest posting relationship. I decided I was looking for a role with more responsibilities, and after a few conversations, I was able to do just that. Both positions were work from home, so I really didn’t have to do anything regarding that.

Are there any tips you would recommend to people who want to do the same?

If you’re currently working a traditional career at the office of your employer, try to identify some of the tasks you might be able to complete from your home office rather than going in each day. (more…)

My Top 5 Business Blunders

My Top 5 Business BlundersBy Cathi Nelson

When I started a new business after spending 17 years in direct sales, I thought I knew the keys to success, being self-motivated, having passion, and being willing to take risks as well as the importance of setting goals. Yet in retrospect, there was so much more I wish I had known.

Here are my 5 tips of what I would do differently:

1. Think Bigger:

If I am honest with myself, fear of failure kept me from thinking big. I would tell people, “I only want to start a small, part time business that brings in enough income to help pay our bills.”  Yet, that was not true; it was the voice of fear. If I had started out thinking bigger, I would have become bigger a lot faster.

2. Narrow Your Focus:

You will be more successful if you become an expert in a niche. If you add too many services or follow every new idea, you will find yourself scattered and inefficient.

3. Don’t Go It Alone:

Start building a support network sooner than later. I highly recommend attending a networking group either on-line or in your community. Today thousands of people are starting new businesses and the support of others on the same journey is invaluable. (more…)

5 Tips to Make Social Media Marketing More Efficient

5 Tips to Make Social Media Marketing More EfficientBy Jess Weddle

Social media marketing is practically a requirement for today’s work-at-home woman … but it’s also a giant time-suck. Don’t lie – you know you’ve logged onto Facebook to do a quick work update and ended up spending an hour scrolling through your news feed and commenting on your friends’ pics.

There’s nothing wrong with using social media for fun. However, if your goal is to maximize your work time and get more done, you have to learn to use social media efficiently.

Here are five quick tips to get started.

1. Turn Off Alerts

You’re already constantly connected to work through your smartphone, making it incredibly easy to respond reactively – rather than proactively – to your workload. In other words, you’re more likely to jump every time your phone beeps with a new email or social post, pulling your attention away from the business at hand.

This is an incredibly inefficient way to do work. You may have to stay connected to your email all day, but there’s no reason that you need to instantly reply to every comment you receive on your Instagram feed. Turn off those phone alerts so they don’t distract you. You can still respond to them in time – you just don’t need to turn into Pavlov’s dog, unconsciously reacting whenever your phone buzzes. (more…)

5 Tips for Getting Your Product Featured in a National Gift Guide

5 Tips for Getting Your Product Featured in a National Gift GuideBy Dawn Berryman

More than likely you are overloaded with pool parties, play dates, back-to-school shopping, and vacation planning. July is the heart of summer. So, why should you be thinking about the holidays now? Christmas in July isn’t just a marketing ploy to get you to spend money now, during a down-time in the retail world. It’s also a reminder to start promoting your business and products for inclusion in holiday gift guides.

The big players, magazines, websites, etc. are all currently planning their holiday gift guide for the upcoming season. Even though it’s months away, they are already determining what is going to be ‘hot’ this year.

Not only have they chosen their themes, colors, layout, and design of their guides, they are already picking and choosing what products they want to include and feature.

Have you ever dreamed of having your products featured in a national gift guide? If you want it to happen this year, the time to start pitching is now! Of course, you can hire a public relations firm to help. Or, you can save a good bit of money and do it yourself.

Here are some tips that will increase your chances of being included:   (more…)

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