By Holly Reisem Hanna
When I got into blogging two years ago, I really had no idea what I was in for. I figured I’d do my research, write my content, obtain some traffic and then monetize my blog with advertising and affiliate marketing – sounded easy enough.
But what no one tells you is, blogging is not for the faint of heart; it takes a lot of patience, persistence, and perseverance. Even if you possess the three P’s, it’s estimated that you’ll only make $20,000 – $49,000 a year, and that’s for bloggers who have been blogging for 1-4 years.
I tell you this not to discourage you from becoming a monetized blogger, but to give you a realistic viewpoint of what you can expect.
For me, blogging is bliss. I love to write… I love helping people… I love being part of an online community … I love working at home … (Did I say, love, enough?!?)
So, what advice can I give you for becoming a successful monetized blogger? Besides the 3 P’s, here are some lessons and wisdom I have gathered from some of the web’s most successful bloggers.
1. Chris Brogan – Be Helpful
Blogging Since: 1998
Point of Difference: Blogging over at ChrisBrogan.com, Chris is well known for being helpful. In fact, he has built a whole business around it. And the best thing is, Chris is the real deal, he practices what he preaches. From making introductions and referrals to promoting others, Chris has mastered the art of doing business as a humanizer. If you haven’t read his book, Trust Agents, it is a must read for anyone who is considering working online; not only will it help you to navigate your way through the blogosphere with integrity, it will inspire you to be a better person all around.
2. Liz Strauss – Being Authentic and Make Connections
Blogging Since: 2005
Point of Difference: Blogging over at Successful-Blog.com, Liz is known for her natural ability for being authentic and making connections. Liz is all about people, cultivating relationships and developing meaningful connections, and you can see this in everything she does, whether it’s her conferences, her tweets on Twitter, or her recognition of Successful & Outstanding Bloggers.
3. Naomi Dunford – Great Storyteller
Blogging Since: 2007
Point of Difference: Blogging over at IttyBiz.com, Naomi is known for infusing her informational marketing and business posts with great storytelling techniques; she immediately grabs your attention and keeps you on the edge of your seat. One of my favorite posts from her site is A Home Business Marketing Lesson from My Local Sex Shop, not only fun to read but informative and thought provoking.
4. Darren Rowse – Creates Killer Content
Blogging Since: 2002
Point of Difference: Blogging over at Problogger.net, Darren is known for creating killer, high quality, informative content. Most people know that if you want to know some facet about blogging, Problogger is the place to go. Darren spits out fresh new content daily, from writing tips and getting traffic, to how to monetize your blog. Darren is a true expert in the blogging field and generously shares his knowledge and expertise with his readers.
5. Deb Ng – Fresh New Ideas
Blogging Since: 2005
Point of Difference: Blogging over at Kommein.com, Deb is known for coming up with fresh new ideas that are constantly being highlighted through her innovative posts. Founder of Freelance Writing Jobs and Conference Director for BlogWorld, Deb is deeply entrenched in the online world of blogging and social media, and her content reflects this with posts on the latest social media and blogging trends, events and happenings.
6. Heather Armstrong – Everyone Loves a Good Laugh
Blogging Since: 2001
Point of Difference: Blogging over at Dooce.com, Heather is well known for her funny, self-deprecating, black humor. Named as one of the most influential women in media by Forbes, and known for her partnership with HGTV, Heather shares amusing stories of her day to day life with her husband, two kids, and their family dogs; always brutally honest and real Heather has a real knack for injecting humor into ordinary and mundane.
7. Ree Drummond – One of a Kind
Blogging Since: 2006
Point of Difference: Blogging over at ThePioneerWoman.com, Ree stands out because of her one of a kind niche. Having recently scored a movie deal with Columbia Pictures where Reese Witherspoon will portray the well-known blogger in a romantic comedy, Ree has a one of a kind country blog where she shares personal stories of her life from a spoiled city slicker to a domestic country wife. Complimenting the country theme, Ree shares home-cooked recipes and amazing photos of her day to day life on the ranch.
While I think all of these various attributes are all important for blogging, I think the biggest point of difference for these bloggers is that they let their true personalities shine through and that’s what really differentiates them from the crowd.
What do you think makes for a successful monetized blogger? How do your favorite bloggers stand out?
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