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3 Ways Women Can Use Their Social Media Dominance to Better Their Careers and Lives

By Holly Reisem Hanna

Recently Social Media Examiner published their 2012 List of Top Ten Social Media Blogs and like the majority of top lists that are published on the Web, women were underrepresented by a huge margin (only one of of the ten winners was a woman). This specific list was based off of 600+ nominations submitted by readers, then the winners were then chosen by a panel of male judges.

And while women remain to fly under the radar on these lists, the judges, writers and publishers of these lists, seem to forget the fact that women are the dominant users and adopters of technology and social media.

In an recent article by Time Techland, Keith Wagstaff says, “an amazing stat was bandied about by various tech sites: More than 97% of social photo-sharing site Pinterest’s Facebook fans are women”.

Why is this so amazing?!

Women have long been natural communicators, and with the explosion of social networking and blogging, there is now a way for them to breakdown the physical barriers which once hindered their communication and limited their opportunities. In fact, according to Genevieve Bell, Intel Fellow and Director, women are emerging as the dominant users of technology, due to declining prices and favorable usability to perform multiple roles.

No surprises there!

So what does all of this mean for women? I’d like to think that it signals a positive trend that allows women to create their own career paths while being able to balance family the way that they see fit.

Here are juts a few ways women can use this social media dominance to better their careers and lives.

Call the Shots:

Because women are so immersed in the areas of technology and social media, they can offer their expertise to companies who are looking to utilize its power and effect. Women all over are creating new businesses and career opportunities for themselves, and because much of the social media realm is uncharted territory, women are able to use this knowledge and expertise to “call the shots” and better their lives.

Work-Life Balance:

Women are versatility creatures, and it is this flexibility and openness that have made it so easy for women to adopt and adapt to new technology. With this willingness to accept change, women have grabbed technology by the horns and found creative ways to make it work for them. Not only are they making it work, they are showing the world that it is possible for women to have and run a successful business while being a readily available parent.

Break Through the Glass Ceiling:

In the traditional work fields, it still holds true that women get paid less then men for the same job. But with women dominating in the social media realm, they have more power to name their rates and make what they are worth. Love them or hate them, the Kardashian Sisters were some of highest paid celeb tweeters. Female celebrities aren’t the only ones cashing in on this dominance, well known mom bloggers, Heather Armstrong, Audrey McClelland and Ree Drummond are making six figures + with their popular blogs.

While having social media experience and knowledge doesn’t make you a “shoe in” for opportunities, it does give you a leading edge that you should use to your advantage in both your personal life and career path.

What opportunities have been presented to you, because of your involvement with social media?

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One Response to “3 Ways Women Can Use Their Social Media Dominance to Better Their Careers and Lives”

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