By Holly Reisem Hanna
I love HGTV (Home and Garden Television); from Divine Design and House Hunters to Designed to Sell – I could watch this channel for hours if my daughter and husband would let me. So when I heard of a new work at home opportunity from my favorite channel, I was absolutely thrilled! Various home staging companies have been running commercials on HGTV for home stagers, so I decided to take a look into the home staging field and see what exactly this opportunity entails.
Home Staging is the process of de-cluttering, organizing, and improving the physical appearance of a residential dwelling prior to putting it on market for sale. According to WikiHow, “Potential buyers make their decision to purchase your home in the first 30 seconds upon entering. First impression is the key to selling your home fast and for top dollar. In addition, well staged homes sell for 30 – 50% faster than their counterparts”, so you can see why home staging is important!
Currently the home staging industry is not regulated, so anyone with a flair for design can become a home stager; but just like anything else the more certifications, education, and accreditations that you have the more marketing power you possess. Many of the home stager courses that I looked at took less than 6 months to complete and cost as little as $1,000 – $2,500 for tuition (Low cost compared to the cost of a college education).
According to Kim Kapellusch of The Academy of Home Staging, home stagers can average anywhere from $50 – $150 per hour for their talents. Besides the cost of training, as a home stager you’d need a computer, printer, telephone, fax machine, business license, insurance, website, and business cards to start your home-based business.
So if courses in design essentials and color theory pique your interest, and you have a creative flair, are detail oriented, and have always wanted to be your own boss, becoming a Home Stager may be the perfect home-based opportunity for you!
Home Staging Resources:
- American Society of Home Stagers and Redesigners
- Home Staging Resource
- International Association of Home Stagers
- QC Design School
- Staged Homes.com
- Staging Diva – Home Staging Business Training Program
- The Academy of Home Staging
Home Staging Books:
Do you work as a home stager? What tips do you have for launching a home staging business?
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