In today’s society, everything is mobile, web-based, internet savvy, high-speed and online. Or, so it seems. Marketing, on the surface, appears to be the same way. The tide has turned to marketing your business via Twitter and Facebook. And, if {gasp} you don’t have a website, you are really archaic. When someone wants to learn more ... Read More
Archives for October 2010
Shedding the Corporate Mindset: Quantity vs. Quality
A local bookstore was going out of business and I stopped in and picked up Secrets of Six-Figure Women by Barbara Stanny. The book originally cost $23.95 and I got it for a whopping $2.49 plus tax. I’ve learned in the past from reading books with these kinds of titles not to expect any huge revelations, but I was optimistic about ... Read More
4 Simple Tips for Writing a Good Blog Title
Becoming a successful blogger can be a beast in its own right. It takes time, patience, and the ability to draw readers in and keep them. If you are new to blogging, you may not realize the importance of blog titles, or headlines. Statistics tell us an average 8 of 10 people will read a blog title that is put in front of them. Only 2 ... Read More
The Importance of Branding for Entrepreneurs
As an entrepreneur, you’ve got a lot to think about. Finances. Satisfying customers. Competition. Economic downturns. Marketing. It’s hard to wear so many hats and keep everything straight. And the decisions! What strategic direction should we take? Our customer asked us to do this for them, but I’m not sure we should? We are ... Read More