Sheena Garg Edwards is the owner and designer of the Lizzie Lou Shoes. She is a mom to three kids, Emily, Lizzie, and Vince. After having her first child in 2000, Sheena decided to stay at home full-time and put her career on hold. In 2008, the idea for Lizzie Lou Shoes was born, and her first line of shoes was brought to the market ... Read More
Archives for January 2011
How to Identify Your Brand By Asking the Right Questions
It’s essential to know what unique value you provide your customers not only to help you craft your marketing messages but also to target the right customers and focus your growth strategies. The best way to identify your unique brand is to ask the people who interact with you and your company. If you can, interview all of your ... Read More
Interview with Melinda Emerson – The Small Biz Lady
Melinda Emerson is known as the Small Biz Lady. She's been a thriving entrepreneur since 1999 and is an internationally known speaker and author. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week on the internet. A pioneer in social media marketing, she is the creator and host of ... Read More
How to Avoid Distractions and Stay Focused While Working Remotely
When I wake up in the morning, I have every intention of getting right out of bed and starting my day. I sip my coffee and check my email, start crossing off items on my to-do list, and smile at how much I’ve gotten done by lunchtime. And… that’s not how it really goes. We all face distractions when we work from home – that’s ... Read More
How This Mom Became a Community Manager for an A-List Blogger
Lara Kulpa has been making money online for over 20 years. She's worked with Fortune 500 companies such as Kraft Foods and Live Nation, online communities like Neopets, and she spent nearly six years working with A-List Blogger, Darren Rowse. She's been online since 1994 and has experience making money online with blogs, managing ... Read More
Why Your Ideal Client is Your New Best Friend
Every small business coach and successful entrepreneur will tell you the same thing: you have to know your ideal client as well as you know your best friend. This is a critical component to moving forward in your business and is one of the first points in Marketing 101. What you learn about your ideal client will form the basis of ... Read More
How This Mom Made the Leap From Blogger to CEO of a Boutique Media Brand
Nicole Feliciano is the Founder and CEO of Momtrends. Each month more than 500,000 moms check in with her site, live events, and social media channels looking for the scoop on what’s on-trend. In 2016 Nicole wrote her first book, Mom Boss. Find out how she was able to go from being a freelance writer and blogger to the CEO of a ... Read More