When it comes to marketing your business, you have so many options to choose from. The trick to selecting the most effective marketing methods is to know your target audience. Some careful thought here will allow you to zoom in on your target demographic and focus your efforts to suit that specific crowd. Let’s take a closer look A ... Read More
Archives for July 2011
Separating Work Life and Home Life When Working From Home
Right up there with religion and government, the appropriate degree of separation between home life and work life has been tossed back and forth like a worn out hacky sack. I’m going to be a radical here and say that complete separation is best for everyone. When I leave the office I am fully a mother, wife, and friend. When I am ... Read More
Dress For You – Be Mentally Prepared to Take on the Day
One of the greatest benefits of working from home is that you don’t have to invest in and wear an expensive work wardrobe. In fact, as many work-at-home women will tell you, it’s possible to work in bed, in your jammies without anyone being the wiser. But dressing up for work isn’t just about pleasing your co-workers, clients or ... Read More
10 Tips for Cleaning Up Before a Home Client Meeting
Stunned … you hang up the phone. Your client wants to meet face-to-face. You work at home, and your house is a wreck. Scenarios like this happen to home-based workers all the time. Sometimes you can avoid home meetings by scheduling your appointments at a coffee shop or co-office space, but sometimes the home meeting is ... Read More
5 Hidden Time-Wasters You Need to Avoid
Ask any mompreneur whether we could use more hours in the day, and you’d be hard-pressed to find any of us who would say no. There always seem to be more tasks to do than time to do them. Whether you realize it or not, your day is full of time-stealers. Checking e-mail one too many times and taking calls from chatty friends are ... Read More
How to Deal with Frustrations in Your Business
You’re ready to throw your hands up in the air and call it a day. We’ve all been there. Whether it be a client, a customer, a vendor, or a colleague, it’s hard to ignore frustrations that occur in your business. But how professional is it to show those frustrations? Is there a time and a place? Can they be productive? I think ... Read More
Get More High-Paying Clients and Family Time with One Line in Your Email Signature
Okay, you've seen this kind of promise before. An unbelievably simple solution that offers oodles of payback. One line in an email signature? That's it? And I'll have clients lining up at my virtual door? Let's be honest. Nothing is that simple. And this one isn't either. But it does indeed start with this one email ... Read More
What You Need to Know About Monetizing Your Blog
At-home entrepreneurs are always looking for additional ways to add to their income. With the surge in blogs that has occurred in recent years, it may seem that blogging is a great way to add to your cash flow. However, before you jump into monetizing your blog, review these four points to make sure you know the ins and outs and can ... Read More