Talia Beckett is the Founder of Pink Pearl PR, a boutique PR firm located in Vancouver, B.C. that specializes in luxury marketing for children's products, furniture, beauty, fashion, and lifestyle. Through interviews, editorial content, copywriting, product placements, social media promotion, marketing strategy, and event launches, ... Read More
Archives for May 2013
Mid-Life Career Change: From Advertising to Montessori Coach
Jeanne-Marie Paynel was born in Tunisia, spent her childhood in Paris, and her teen years in Washington, D.C. Her multicultural upbringing and travels planted the seeds of a lifelong curiosity regarding the fundamental needs of children and families worldwide. Although she obtained a degree in Studio Arts and pursued a successful ... Read More
Five Ways to Cure Work-at-Home Office Fever
It may have something to do with my workload, or, one could chalk it up to the lovely, sunshine filled days that have been calling me to come outside and play. Suffice to say, I've found myself feeling very isolated and cooped up. Whether it's cabin fever or just the run of the mill side effect of working from home, I decided to ... Read More
So, WHO Are You? Realizing the Importance of a Consistent Online Persona
As I type this article, the CSI TV theme song is going through my head — “Whooo are you? Ooh, Ooh, Ooh, Ooh. I really wanna know!” What Do Your Online Profiles Express? When I go online to network or to learn more about a future client, I am surprised that I often cannot answer the “who are you?” question, even though I have spent a ... Read More
How to Develop an Email Marketing Strategy
Email marketing can be a big step for bloggers and home-based business owners. Many are unsure why they need such a system in place when other methods like social media are so readily available. Others may be apprehensive about learning new technology. Still, others may be nervous about what they would communicate via email. Having ... Read More
5 Tips for Marketing a Small Business on a Budget
Today’s small business owner wears many hats, and one of those is usually Marketing Director. This can be a tough one for many owners, especially those that have no experience with marketing. I understand not every business has the money to have a huge marketing budget and to hire someone to manage it, so here are my top five tips ... Read More