The money is in the list. It seems I hear this phrase everywhere. For a good reason - it’s true. Email has consistently delivered the highest or second-highest return on investment. This makes it more effective in generating sales than direct marketing, content marketing, and social media. (Source: Econsultancy) That’s a ... Read More
Archives for May 2014
How to Ramp up Your Business’s PR Efforts This Summer
Summertime is just around the corner and for many businesses; this time of the year is an easy one to feel like you can coast on by. Maybe you’ll run a sale here or there, or an extra promotion for one of the holiday weekends, but you’re likely to be more relaxed on all of your marketing initiatives all around especially the PR ... Read More
How To Stay Motivated When You Don’t Feel Like Working
I'm not sure what's going on, but I’m having one of those days where I can’t stay focused. I’ll be busy working on a project and then magically, I end up on Facebook wasting 20 minutes going through my newsfeed. Then I’ll start working again only to be distracted by email, which needs to be cleaned up and reorganized. After spending ... Read More
Meal Planning Made Simple
Sponsored by Tastefully Simple I’ll admit it, I struggle with meal planning. So much so, that my family often eats cereal for dinner. I know that I’m not alone in this daily struggle of what to make for dinner -- because of conversations I’ve had with friends, family, and colleagues. Like so many other women, I’m busy with being a ... Read More
Do You Know Your Own Value and Worth?
One thing that really irks me is when I talk to someone about their career path and they devalue them self; they seem to dismiss their value and worth which takes them right out of the market. They are done before they ever get started. It’s amazing how one can lose sight of themselves and all the greatness they possess. Regarding ... Read More
What Makes CAbi’s Business Model Different From Other Direct Selling Companies
Sponsored by CAbi A couple of weeks ago, I had the pleasure of live-tweeting from CAbi’s B.I.G. (Believe, Inspire, Give) Event in L.A. If you’re not familiar with CAbi, they are a direct sales company that empowers women with a home-based business opportunity in the fashion industry. While the live event in L.A. was limited to ... Read More
When The Zombie Apocalypse Hits, Will Your Business be Ready?
OK, maybe the title is a bit over-dramatic and (as far as I know) there are no zombie apocalypses scheduled for any time soon. But it does bring up an interesting point. In our fast-paced world, life sometimes does get in the way. Loved ones get sick, natural disasters are not inconceivable and there is a chance the CEO of your ... Read More
How to Write a Buyer Persona for Your Marketing Niche
One of the most important parts of marketing is to identify your target market. If you don't know who your potential customers are, how can you design and implement an effective marketing campaign? Not knowing who you are trying to attract with your marketing is a common problem among small business owners. Unless you are a giant ... Read More
How These Moms Were Able to Leave Their Full-Time Jobs for Work-at-Home Bliss
One of the many ways in which you can work from home is by joining a direct sales company. The neat thing about the direct sales industry is there’s a product or service that fits every personality type (fashion, jewelry, health and wellness, home decor, food, professional services ... ) as well as a variety of methods for making ... Read More
3 Unconventional But Scientifically Proven Persuasion Techniques To Win Over An Interviewer
So we all know about the interview etiquette; dress smart, smile often, and act enthusiastic. Throw in the advice about being 15 minutes early, and you are supposedly all set! But are you? There are a few hidden persuasion gems straight out of the psychology textbooks that could improve your chances of winning over the interviewer ... Read More