By Xenios Thrasyvoulou
When you own your own business you have to learn to blow your own trumpet as there’s nowhere to hide and no company to advertise your skills for you. Women in business often grow in confidence as they not only run their own company but become excellent marketers too. Despite popular belief you can promote yourself on a budget, all you need is a little time and a lot of self belief.
Here are some ways to make sure you reach your target market:
You may not work for a big organization that guarantees recognition through advertising but you can utilize other websites to ensure your name appears in search results. For instance there are many women in business websites where you can set up a profile, detailing your hourly rate, your skills and even your portfolio. You can then use the sites success to ensure your own skills are noticed. Filling in online profiles on any business or freelancer website takes a matter of minutes.
Social media is an ideal way to promote yourself for free and better yet it’s fun. Being your own boss means you don’t have anyone looking over your shoulder blocking the sites and so you can dip in and out as you please. Make sure you have business pages on twitter and Facebook – personal pages won’t promote you professionally. Link these to your profiles, add them to your website and keep them updated daily. It takes just ten minutes every morning to keep your accounts active and to communicate with those who need your product or service.
Guest blogging is ideal as you not only confirm your status as an expert in your field; you also target the host’s audience, giving you a lot of potential custom. Seek out those sites where guest bloggers are welcome, ones that relate to your business but aren’t in direct competition.
Network While You Wake
As your brain fires to life in the first 30 minutes of the day, network. Reach out to those who may need your services, target companies you could work for and send emails or make telephone calls. Not only will you start the day off productively, the rest of the day will feel slightly more exciting as you wait to see where your leads take you.
Your local area offline has oodles of possibility. With the whole world at your fingertips online it’s easy to forget that neighbors and businesses close by could benefit from your services too. Go canvassing, attend local meetings, become part of your community. You can even advertise in your local newsagents for pennies.
Get Out More
Working for yourself can be lonely, so it makes sense to take the time to attend networking events and conferences. You can reach out to people who need your services while making friends and interacting with like minded people. It’s a win-win situation.
Xenios Thrasyvoulou is the Founder & CEO of PeoplePerHour, a community of talent that are available to work for you remotely, online, at a click of a button. Whether you need a logo done, a photo retouch, blog redesign, a video promo, or some copyediting, PPH is your de facto resource where you can get any Job Done fast, reliably and affordably.