I know what you’re thinking: Do I really need another marketing tool? Can starting a Facebook Group help your business? You’re already posting beautiful photos on Instagram and coming up with clever captions. You’re engaging with your audience as much as possible and hashtagging your little heart out. You’ve set up a Facebook Page, regularly […]
6 Tips to Grow Your Home-Based Business Using LinkedIn
You’ve started a business from home, and you’re proud of how it’s going, but you’re ready to take it to the next level. You want to see even better results and expand your audience. Good for you, I love your enthusiasm! Believe it or not, LinkedIn can help you to grow your brand. When I […]
How Do I Pitch My Business to Reporters, Bloggers, and TV Producers?
PR can be a bit tricky, but if you do the research and preparation you can ‘do it yourself.’ Most mom small business owners lack a huge budget to put toward a public relations firm. However, coverage in print media, online, and on television can be invaluable to your overall business image. And, luckily for […]
A BIG List of Sites Women Entrepreneurs Can Score Media Exposure
One of the most effective ways to get the word out about your business is through media exposure. But for many entrepreneurs and small business owners, hiring a PR firm just isn’t in the budget. While you can purchase DIY media kits and lists, the whole process of pitching your business and following up can […]
Working with Bloggers to Promote your Business
Have you ever had an experience with an influencer or blogger go sideways? Unfortunately, there are many ways this can happen. A sponsored post wasn’t written and published as promised. They over promised and under delivered. They produced sloppy work that reflects poorly on your brand. Have any of these things ever happened to you? […]
Importance of Logo Design and First Impression on Businesses
Sponsored by Wix “Design is the silent ambassador of your brand.” – Paul Rand It’s hard to oversell the importance of a well-designed and user-friendly website. Chances are that you have entered a website that was lacking any semblance of design, and it immediately turned you off from learning more about the site and what […]
Hate Cold Calling? Here are Eight Marketing Alternatives
Do you hate cold calling? I don’t blame you, most of us do. It’s something that the majority of us have done at one point or another. A lot of people starting in business feel as though they have no other options. If you’ve just launched a new business and you’re in desperate need of […]