Nina Restieri is the Founder of momAgenda and an organizational expert. As with many great inventions, the momAgenda was created to simplify the life of its founder – and it caught on like wildfire.
Read on to see how Nina's entrepreneurial journey began.
Do you work-at-home?
No, I have not worked at home since I first started my company. When we first launched, my youngest children were ages one and four, so they were still home most of the day. It was difficult to focus on work, so I decided to rent an office down the street—literally half a mile away—just so I would have a quiet place to work.
How many children do you have?
I have four children. They are now 13, 11, 9, and 6.
How many hours do you work a week?
I am in my office most days for about 6-7 hours; basically, I am there while my kids are in school. I usually pick up my kids at school and bring them home. Then I usually work at least another 1-2 hours from home. In total, I work about 30 hours per week.
Tell us a little bit about momAgenda and how you got started.
When my kids were younger, I was always missing playdates and appointments. I could not get myself organized, and I wondered why there was not a planner out there specifically for moms, one that was not only practical but also attractive and stylish. I decided to create one myself, and that is how momAgenda was born. I launched at the National Stationery Show in New York, in May of 2005, and sold out of my entire first run of inventory in those three days. That was when I knew I had a viable business.
How would you rate your success from 0 – 10?
We have been so fortunate. Even during an economic downturn, our business continues to grow and be profitable. I can’t give a number value to our success—that would be like assigning a number value to one of my babies!
How do you manage all of your personal and business activities?
That is an easy one—I use my momAgenda :-) Seriously, though, it takes a lot of organization and advance planning. I have to be very mindful of every commitment I take on, and whether it will further my goals of being the best mom I can be and being the best business owner I can be. That is how I prioritize.
In terms of day-to-day management, I find that organizing my week in advance—I do so every Sunday afternoon—really helps me feel more in control of the family schedule.
What has been your biggest business struggle?
My biggest struggle was with running the company, from a business point of view. I am definitely more of a creative person and a big-picture person, not someone who likes to focus on details such as financial reports or inventory tracking spreadsheets. I solved that problem by bringing in a partner who runs the business side of things. We have a true partnership in which we complement each other completely. Thank goodness she is here because otherwise, I don’t know where momAgenda would be!
What are your three favorite websites or blogs?
I have so many favorites that are bookmarked on my laptop! But if I must choose they would be Cool Mom Picks and MommyTrackd.
What advice would you give to a new entrepreneur?
I think the smartest thing any business owner can do is let go of their ego and hire experts! Hire the best people you can afford and let them do their thing.
Thanks, Nina for sharing your story!
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