Every successful business does some form of marketing. The “how” may vary quite a bit from business to business, but it happens none the less. From client referral programs to creating and placing traditional print advertisements there is a right way to market your business in order for it to be effective.
In order for your marketing to work and actually attract clients to your business two things must happen. The first – you have to do the marketing (a step many of us skip). The second step is that the marketing you do do should be coming from the right place – it should be energetically correct. In other words you should be coming from the right place when you are creating the marketing piece in the first place.
Let’s take a look at four basic marketing principles to creating effective marketing pieces.
Here are four basic marketing truths for work-at-home women:
1. Sales is not something you do TO someone, it's something you do FOR someone.
Keep this in mind as you create your marketing materials and as you present yourself to prospects. Always come from a place of giving and sharing rather than thinking about yourself and how much money you are going to make or how badly you need this client to make ends meet this month. Clear yourself and ask how can I best help this person today? You may find that it’s by referring them to someone else, and that’s alright.
2. Growth and expansion is about you, not your competition.
This is a key point many of us overlook. I have a master’s degree in communications and marketing and one of the things that was drilled into me from the very beginning is how important a competitive analysis is and how vital it is to always keep your eye on and watch every move your competition makes. In fact, when I worked in corporate America we had an entire “competitive” division. What I am saying here is contrary to what you may have heard in the past, but do take time to check out who else does things similar to you (your competitors), learn about them – particularly when you are new to your business – and then move on. Spend the rest of your time and energy growing yourself and pushing yourself. How can the next website you write be better than the last? Don’t worry about what anyone else is doing; spend your energy on you.
3. Marketing and sales are about energy.
You need to get your marketing energy moving and keep it moving in order to be successful. This is a key factor for many entrepreneurs, especially copywriters. What are you REALLY doing to market your business? How much marketing do you get done in a day, week or month? Is it enough? My experience coaching entrepreneurs tells me they spend more time studying how to market their business and less time actually doing anything to grow it. You have to do, do and then do some more. The more you “do” and the more frequently you do marketing the easier it will get and the more effective your marketing will be. You have to start by getting moving.
4. The Law of Attraction works.
Have a clear and specific vision. Know where you are going and see and feeeeeeel yourself there. This principle applies to every advertisement you create and every thought you think. Before you write a single word or create a single marketing piece know what you want it to accomplish and what results you intend to achieve. It’s as simple as that.
That’s it. Yes, the copy you write is important. The graphics and amount of white space you use in your advertisement is important. Knowing your target market, advertising in the right mediums, ad placement, colors, your logo, all the technical stuff … it all plays a role.
However, the growth your business as well as the success you achieve comes from other factors. You’ve probably seen for yourself businesses that are seemingly doing everything right but not achieving the results they should. It’s because there is more going on behind the scenes than you see – and I’ll bet they aren’t following up on one of the four basic marketing principles.
Kelly Robbins, MA, is the founder of The Copywriting Institute, a training and resource center for copywriters, and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, and marketing coach/consultant. Kelly created the 10K a Month Copywriter program as well as the Marketing Coaching Program for Copywriters. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” or visit us on Facebook at www.Facebook.com/TheCopywritingInstitute.