By Danielle Buffardi
Who doesn’t like free attention, really? Every company needs help when it comes to marketing and pushing their product. Finding free publicity can sometimes be hard if you don’t know where to look. Being educated in the PR market is a great way to take advantage of all that free publicity has to offer. Here are three ways to find and keep your brand in the running with free advertising opportunities.
1. Contact Local Radio and TV Stations:
Do some snooping and find the email address of the correct person whom you should contact regarding publicity and advertising. Send them an email and introduce yourself, your company, and what it is you do/have done/can do for your local community.
If you’re an entrepreneur who came from nothing, that’s news to your home town – everyone loves a rags-to-riches story – and local papers, news stations, and magazines simply love covering topics such as these. It makes for great reading and helps readers to recognize their local celebrities.
2. Using Social Media for Free Publicity:
Granted, anyone can jump into the various social media sites with little or no experience and expertise with them and attempt to gain a following. Chances are, that if you don’t know what you’re doing and you don’t take the time to learn about how to make social media work for you and your business, then you may find that you’re actually wasting your time rather than spending it productively in social media land.
Becoming intimately acquainted with whatever social media outlet you fancy is an invaluable learning step in gaining free publicity for your business. If you’re constantly posting relevant and captivating content on whatever social media site you’re using, then readers and would-be clientele will take it upon themselves to re-post and share your content with their readers. Instant free publicity for your brand.
The reach of social media is infinite as you never know who will get turned on to you and your company and perhaps choose to hire you to help their needs.
3. Attend Local Events:
Find out what events, conferences, meetings, and related media gatherings are going on within your local sector. Make an appearance, rub some elbows, and schmooze like a pro – hand out plenty of business cards and find out where future events are being held.
Perhaps you could offer yourself as a speaker for forthcoming events as well. Most local papers and news broadcasters will cover local business events on some level, so be prepared to speak about your brand on a professional level at all times as you never know who you’ll come across that may be interested in hiring your company.
Danielle Buffardi is an award-winning freelance blogger, freelance writer, virtual assistant, and social media manager specializing in the areas of small business, virtual companies, family, pregnancy, and entrepreneurship. To learn more about Danielle and the services she offers, please visit her on the web at www.PenPointEditorial.com.