Many women strive to live the entrepreneurial dream. They want to work from home, create a work-life balance that perhaps they didn’t grow up with, and they want to live an authentic life – a life of purpose.
I am a firm believer that if you have the desire to accomplish a goal, you have the means to achieve it. You might not see the entire path in front of you, but it’s essential to have faith in yourself that “if there’s a will there’s a way.” That knowing deep inside that ‘you might not know that way yet, but you’ll figure it out’ is imperative to making what you want to happen, happen.
Why are some women able to achieve success in their business ventures and others not?
The truth is that successful people form the habit to do what other people don’t like to do. They do what others won’t do.
The thing is successful people don’t like to do the same things other people don't like to do, however, they develop the habit of doing them.
Mastering selling is one of those habits.
Success in sales boils down to the discipline and habit of “calling on people who don’t want to see us and talk to them about something they don’t want to talk about” says Albert E. N. Gray, author of The New Common Denominator of Success.
Here is the critical question that is the ultimate difference maker.
Why are successful people willing to do these uncomfortable things when failures aren’t?
“Because the successful person has a purpose that is strong enough to make them form the habit of doing the things they don’t like to do in order to accomplish the purpose they want to accomplish. For doing them is more important to them than the option of failing” says Gray.
There are a few important facts in these statements:
1. You first need to know the habits of successful people.
2. Developing an awareness of where you are not following these habits is important (I find it can be tricky to see in yourself – outside coaching is often a good option if struggling).
3. It's important you be clear on or create a purpose for yourself – one that achieving that purpose is more important than failing. This, too, is not always as easy to discover as you might at first think.
If you find yourself struggling to pay bills, to grow your business, to lose weight, to change in some way, I suggest you take a deep, hard look at WHY you want to do this.
- Why are you doing what you are doing?
- What is your higher purpose?
Examples might be sending your kids to college. Breaking generational patterns in your family. Because living an authentic life is important to you and you are passionate about helping others do the same. Because you never vacationed as a kid and you want to take your family on vacations.
Don’t judge your purpose – no one else even needs to know what it is. Just being conscious of WHY you are creating this lifestyle for yourself or your family, WHY you are running this business in the first place, is often enough to create a shift in behaviors.
If the purpose you first state is what has gotten you into a pickle in the first place, I say that your desire to achieve this purpose is not strong enough (the opposite is stronger – struggle, victim-hood, poverty, boredom, apathy or lack of passion) for you to develop the habits of doing the things you don’t want to do to achieve your goals. Simply stated – that’s probably not it.
“The strength which holds you to your purpose is not your own strength but the strength of the purpose itself,” says Gray. Stop and think about that statement for a minute. Sit with how important knowing your purpose really is to achieving success.
So, then comes the time to examine your motives, how can you identify your purpose?
That, my dear friend, is the million dollar question!
I teach quite a bit about putting SOUL in your marketing – letting people see who you are and what you stand for and how that relates to your business. Part of putting yourself in your marketing involves looking at turning points in our lives and how that affects what we do now. Why you do what you do is different for everyone and being clear on your purpose is what fundamentally connects you with your ideal clients and allows you to grow and build a business that is unique to you and is not commoditized above all else. It’s what makes you, you.
The first step, figure your purpose out. The second step, share it. Be you. Your purpose and your passion belong in your business and your marketing.
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Kelly Robbins, MA is a marketing coach, author and mother of three daughters. Kelly produces the podcast www.FreshTrackswithKellyRobbins.com, where she features guests that provide a variety of trainings to help people cut their own fresh tracks in this world. She is also the founder of www.KellyRobbins.net – where Kelly’s coaching and guidance helps entrepreneurs create their marketing funnel and implement marketing systems while at the same time finding their divine purpose and having the confidence to cut their own fresh tracks in this world.
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