By Joshua Cary
Do you sometimes feel like your website is going through the “terrible twos?”
No matter what changes or adjustments you make to it, it still decides to do what it wants to do, and when it wants to do it. And even though you’re the mommy, it just doesn’t respond the way you expect?
This is certainly not the way you’ve created your website to behave.
Understanding exactly what your website needs to flourish is essential to getting it to work with your business and blogging goals and not against them.
Thankfully, just like with terrible twos, this is just a phase that will soon pass.
Why Your Website Is Not Working
Here are the top three website mistakes you're making as well how to change things (without the need to set limits, impose time-outs or take away privileges).
Website Mistake #1 – It’s Not Search Engine-Friendly
When building a website, most people will only consider how things look on the outside to the average web visitor without considering things from a search engine spider’s point of view.
Each search engine sends out its spider to crawl the web looking for new and updated content to add to its search results.
However, a spider doesn’t view web pages the same way a visitor would. A spider views the page’s source code. It strips away all the HTML tags and ‘absorbs’ all the readable content it finds and brings it back to the search engine to place in its search results. The more relevant content your page produces, the more likely you’ll rank well in the results for your chosen keywords.
Depending on how your site was built, you may be quite surprised to see what the spider sees. Run your web page through a search engine spider simulator to get an accurate view of things.
Website Mistake #2 – Lack of Great Content
Long gone are the days of the brochure-style websites. Web users today expect a more interactive and engaging experience from a product or service provider they are considering to work with.
Content truly is king and you need not be a wonderful wordsmith to add some valuable content to your website.
If you have an online widget service, for example, you need to create articles for the widget industry. Go beyond the standard product pages, service pages, and about us pages.
Give your target market beneficial information they will enjoy.
- Teach them how to use, install, or repair a widget.
- Write about the 10 lesser-known ways to use a widget.
- Interview a current customer or client to use as a case study highlighting how their life has changed since using the widget.
The most popular types (styles) of articles include:
- Lists (Top 7 Ways to Keep Your Widget Shiny)
- Golden Rules (The Golden Rules of Owning a Widget)
- Pros and Cons (The Pros and Cons of Using Widgets in the 21st Century)
- How-To (How To Easily Buy Your Widget For The Lowest Price)
- Questions (5 Questions You Must Ask Before Hiring A Widget-Maker)
The more valuable, interesting and quality content you can provide your users, the better off your site (and business) will be. The goal is to encourage your visitors to share, bookmark, and return to your site for more enjoyable content, which leads to more business for you in the long run.
Website Mistake #3 – You Are Not A Webmaster Warrior
Business owners today have it easier than ever to take an active role in the creation, development, and maintenance of their business websites. And the real work begins once you launch your website.
In order to properly improve the quality of your user’s experience, you must have a clear picture of how your users are interacting with your site.
Free tools such as Google Analytics will give you more info than you could possibly need so you can make the most informed decisions on what’s working and what needs to go.
Also, Google Webmaster Tools will provide diagnostic reports about your site and give you specific adjustments that Google suggests you make to your site.
Finally, low-cost and free usability testing, like PeekUserTesting can go a long way. These services will recruit users from your target market and solicit crucial feedback you wouldn’t otherwise see.
As you know, Google is primarily in the search business. The company’s number one goal is to return appropriate and relevant search results to its users. The more you can give your users a positive experience, the more Google and other search engines will reward you. Start by making sure your pages are search engine-friendly and are easily crawlable by the search spiders.
Then, give your users quality and interesting content they are sure to enjoy.
Finish up by taking an active role in how your users are finding and utilizing your website, and make any necessary changes.
These adjustments are sure to give your website the boost it needs to avoid both the terrible twos and those awkward teenage years.
Need more website help? Check out these articles to get started!
- How to Use Basic SEO to Bring Traffic to Your Blog
- 20 Awesome Ways to Drive Traffic to Your Blog
- How to Evaluate and Improve Your Website
Joshua and Alitia Cary are the creators of the PetSittingOlogy training program. Looking for a career change, or a part-time income? See the exact step-by-step method used in their own pet sitting business that took them from zero to six-figures in 1 year at PetSittingOlogy.