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What is Etsy SEO?

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What are Keywords?

[{"selector":"#anim-73fa28e6-3456-41a7-aa70-d5ef93110e7b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d6d68f6-fc8f-4886-89b2-850cb260ff39","keyframes":{"transform":["translate3d(0px, 315.64495%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Etsy SEO Tools

[{"selector":"#anim-d2adfd30-2b64-4eef-847b-0fd52582726b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49d65c2c-b1a2-49b5-9db3-f6275321db90","keyframes":{"transform":["translate3d(0px, 125.86165%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

How to Optimize Your Etsy Shop

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Image Header

[{"selector":"#anim-51723b36-40ad-4b27-bd16-6dda07636848","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7685543-e621-4483-ab6d-713abbef6f87","keyframes":{"transform":["translate3d(0px, 154.78926%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Shop Subtitle

[{"selector":"#anim-f41065eb-17a8-4f33-812e-56ceb44b4a66","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68406f13-2291-44c5-87eb-44cfb58d4eb1","keyframes":{"transform":["translate3d(0px, 154.78926%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Shop Announcement

[{"selector":"#anim-d5a85fe0-bf9e-43b7-9158-147d0eefd1f7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58177242-0b2b-4c8a-9f0d-a71806e7f2e7","keyframes":{"transform":["translate3d(0px, 162.77140%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

About Section

[{"selector":"#anim-725384e0-d65d-4e87-8d12-193e0634373b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05b687e5-8e73-4efe-967f-e01c15b5be1d","keyframes":{"transform":["translate3d(0px, 154.78926%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Product Titles

[{"selector":"#anim-febe13f3-dd1d-4ee8-bc73-e7c505770ce8","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cf61266-de3e-4570-b0d3-6bdb7abdbdd7","keyframes":{"transform":["translate3d(0px, 154.78926%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Attributes

[{"selector":"#anim-20e0ef0c-ff0c-4f61-ab62-d9838e7e2fec","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6dcaf06-7c51-4c00-84ee-50ceb7a73bbb","keyframes":{"transform":["translate3d(0px, 285.82372%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Listing Description

[{"selector":"#anim-2b31491c-8933-4efb-8554-8af57c5561fa","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9a9d352-f134-43cc-86b1-0e5e8d34b192","keyframes":{"transform":["translate3d(0px, 315.64495%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Photos

[{"selector":"#anim-be2997a9-c52d-4bec-82dd-a38d9c26beb3","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31e83d44-08d5-4c96-8a0a-e93675cd9b35","keyframes":{"transform":["translate3d(0px, 285.82372%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

Shipping Prices

[{"selector":"#anim-7e00d5e2-cf85-447b-9bd4-6634e3b8762b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00fbe6ca-13ae-4351-b999-adcd12948359","keyframes":{"transform":["translate3d(0px, 154.78926%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] THEWORKATHOMEWOMAN.COM Learn more

List Often

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Good Reviews

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Social Media

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Adding a Blog

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14

Etsy SEO Tips for Beginners

What is Etsy SEO?

What are Keywords?

Keywords are the words you would type into a search engine or Etsy’s search engine to find an item or answer you’re looking for.

Etsy SEO Tools

When choosing keyword phrases to use on Etsy, you don’t want to guess what search terms your customers are using! That’s where keyword tools come in handy. Here's a few to consider: Marmalead Sale Samurai Alura.io Everbee

How to Optimize Your Etsy Shop

Image Header

Whether you choose a big or mini banner, you need an header image for your shop. It’s best to include pictures of your products and/or the name of your shop and tagline.

Shop Subtitle

Try to utilize keywords in your shop subtitle. Instead of “fun cards for fun occasions,” consider something like “Birthday cards and thank you cards for funny people.”

Shop Announcement

This is a great place to be short, sweet, and to the point about what your shop is about, but also to include SEO keyword phrases.

About Section

The about section helps shoppers get to know you and your product and improve your “customer and market experience score,” which Etsy looks at when ranking your shop.

Product Titles

When crafting titles for your listings, consider what buyers are searching for. Instead of “Painted Bumble Bee Print” for your bee artwork, try “nursery art print.”

Tags

Etsy allows 13 tags per listing; use them all. Using long-tail keywords over short keywords is best. For example, instead of “art” use “kitchen art,” or “kitchen art quotes.”

Categories

Instead of categories with names like “custom art,” “art prints,” “t-shirts,” etc – think about keyword phrases that are being searched with descriptive longer-tailed keywords.

Attributes

Attributes are the options in each listing that help shoppers find you in search. It includes options like: Colors, Dimensions, Occasions, Room, Subject, and more.

Listing Description

This is a great place to add a few keyword phrases. You should aim to naturally add a search term or two into the first paragraph of the listing.

Photos

Pictures are one of the most important parts of an online listing. Use natural light or a lightbox to take well-lit photos that showcase every part of your product.

Shipping Prices

Etsy favors listings with lower or free shipping prices as they know many buyers prefer this. You just need to incorporate the shipping costs into the item’s price.

List Often

While this isn’t always possible, adding new listings often can boost your shop in the search results. However, if you’re an artist or maker, this isn’t always doable.

Good Reviews

It’s always good to strive for 5-star reviews. Etsy does consider your ratings in its rankings, but beyond pleasing Etsy, you want to appeal to your customers.

Social Media

You don’t have to rely solely on Etsy search to get clicks to your listings and shop. Social media is a great way to drive traffic and sales, as well as build a loyal customer base.

Adding a Blog

A blog acts as a landing page for your site, allowing you to show your work behind the scenes. It’s also an opportunity to bring in traffic through Google searches.