An SEO specialist is a search engine optimization expert who helps websites rank in search engine results by performing tasks like:> Optimizing web content> Assisting with content marketing strategies> Keyword research> Link building> Competitor analysis> Monitoring and reporting on key metrics
A bachelor's degreemay or may not be required to work as an SEO Specialist. More important are trainings or certifications in Google Analytics or Yoast.
Most positions ask for1-2 years of experience, experience using SEO tools, strong research skills, and an effort to stay up-to-date with industry trends.
With SEO work, it’s common to need to generate certain results, but most companies and clients will have realistic expectations and understand that SEO strategies can take time and testing.That said, don’t settle for working for anyone with unrealistic expectations or timeframes. This is can be a red flag.