How to Setup an Etsy Shop and Create Your First Listing

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Ideas for What to Sell on Etsy

Before setting up your Etsy store, you’ll want to brainstorm shop ideas. The possibilities are limitless. Trending categories: Weddings Jewelry Clothing Vintage Items Paper and Party Supplies Home and Living Printables Art and Collectibles

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Breakdown of an Etsy Business

Etsy is a marketplace where small-business owners list their items for sale, and Etsy brings in traffic to their store via keywords and SEO, which is search engine optimization. This allows shops to take advantage of the built-in traffic on Etsy to fuel sales. You can also run Etsy ads if you don’t want to rely solely on organic search results with SEO.

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Basic Etsy Fees Overview

There are fees associated with starting an Etsy shop: Listing fee – $0.20 per listing Transaction fee – 6.5% of the total sales price Etsy ad fees – This is on a pay-per-click basis. Offsite ads – The fee depends on the volume of your sales. Payment processing fee – A flat rate of $0.25 and 3% of the final sales price.

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A Guide to Setting up Your Etsy Store

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1. Choose your Etsy shop name

Your shop name can be 20 characters long. Don’t get so hung on the name that it prevents you from opening your shop promptly.

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2. Steps to open your shop

1. Click on sell on Etsy. 2. Click get started. 3. Go through the brief questionnaire. 4. Click start your shop. 5. Choose your shop preferences. 6. Input your shop name. 7. Choose how you’ll be paid. You'll need your bank account and social security number. 8. Add your credit card. 9. Create your listings. 10. Open your shop.

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3. Design your shop

Your shop design includes the following:Header logoAdding a title under your shop nameEditing where your shop is locatedAdding a shop iconAdding a welcome message on your shop pageChoosing any listings you want to feature in the highlighted sectionAdding your images, shop bio, and links

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4. Shop policies

You can click on the shop policies button, which will open up the policies section. This allows you to edit the policies that are already in place. In addition to being able to create your policy, you can also edit the following:  • Returns and exchanges • Cancelations • Privacy policy • And fixed policies such as free shipping

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5. Add listings

It’s time to fill your shop with listings! 1. While inside your shop panel, click “add listing.” 2. In the upper right-hand side, click “add a listing.” 3. Add pictures. 4. Add a video if you have it. 5. Add a keyword-rich title. 6. Fill out the “about this listing” section. 7. Choose a category. 8. Choose your renewal options. 9. Add your item details.

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5. Add listings

10. If you are using print-on-demand, add it as a production partner. 11. Choose a section. 12. Add relevant tags. 13. List any materials used 14. Add your price, quantity, and an SKU. 15. Choose any variations. 16. If you allow personalization, add that. 17. Add shipping price. 18. And last is your policies. 19. You’ll click to add and accept the listing fee. 20. Your listing is live!