By Danielle Buffardi
In this digitally-driven world, it’s imperative to have an eye-catching website. Unfortunately not every company has one of those, and if you’ve ever come across one – I bet you remember your experience with it quite clearly. Either it was set up to busily, or you couldn’t find what it was you were looking for, perhaps you were simply turned off due to the colors that were chosen. Whatever it was that made you click the “X” in the top right corner, left a sour taste in your digital mouth – and I’m sure you won’t be recommending the company or their product to your friends any time soon.
This is so important when it comes to not only designing your website, but writing the copy that goes on it. Potential clientele can make a decision about your brand within five seconds of landing on your web page. If they turn away, it will be mighty hard coaxing them to come back. But if you can entice them to stay from the start, then keeping them will be that much easier. Have clear and concise motives when it comes to your site – know your product in and out and know how to write about it in an appealing way.
I know that affiliate marketing is huge and all, but if I land on someone's business website then I expect that site to be all about their product and what it or they can do for me. If I get bombarded with ads and blinking nonsense, then I’m out – I’m off to find your competitors’ sites that have zero ads.
3. Keeping Your Fees a Secret:
Perhaps your product is pricey and you’d rather entice your potential customer with ‘free trials’ and whatnot rather than reveal what the actual cost would be to them upfront. This is a tricky maneuver for even the most well-seasoned entrepreneur. Not everyone who lands on your website will want to fork over their information to you especially if they don’t know you. The key with fees is to put them out there but in an influential way. Don’t simply post a table with your fees, but rather, sell your product first and your fees second.
4. Lack of Personality:
It’s always a good idea to have a fantastic and engrossing ‘About Me’ page, or if you have a big company – an “About Us” page. Potential clientele want to read your story and find out how you and your brand came to be. They crave that bond of coming from nothing – having a great idea – and executing it to develop it into a hugely successful money maker. Use your story to help market your product – be genuine in how you came to discover your potential and let your readers know that it could happen to them as well, as long as they have the drive to make their dream a reality.
Danielle Buffardi is an award-winning freelance blogger, freelance writer, virtual assistant, and social media manager specializing in the areas of small business, virtual companies, family, pregnancy, and entrepreneurship. To learn more about Danielle and the services she offers, please visit her on the web at www.PenPointEditorial.com.