Do you want to start your own home-based business, but you're not sure where to start?
Some of us start a business working from home because we have a clear passion and desire to help people in a certain way. We feel a calling deep inside and know exactly what we are meant to do and how we are meant to help people – we might not know how to make money at it, but we are clear on our mission and purpose.
Others of us know we want to live a certain lifestyle or want to leave the constraints of the corporate world. We are clear about the lifestyle we want to create – but not how to create it. We feel a strong desire for change but feel constricted or unclear on what steps to take next. If you feel stuck and are in either one of these positions, try answering these four questions and view your business in a different light.
Here are four steps you need to take in order to start creating your life on your terms.
1. Define what lifestyle you want to create for yourself.
For your family. Describe it in as much detail as you can. Be vivid in your imagination. How many hours a week do you want to work? Weekends? Does it matter as long as you can be home with your kids or travel? Or are you really aiming for that three day weekend each week? Look at four specific areas, relationships, work, home, and self.
2. Answer the questions.
- How do I help people?
- What problem do I solve?
At this point I don’t want you to focus on “how” you are going to get there, just what problems you solve. For example, as a business coach I help women create their life on their terms by helping them start and run their own profitable business. As a professional copywriter you help marketers solve the problem of communicating with their clients, prospects and employees. People pay to solve a problem.
3. Know how much money do you need to make (not want, need)?
List this out. You might pick one want to add to your needs, such as a vacation or a new car, the rest are basic needs to get you started. I also recommend you add coaching or training you need to your list of needs – it’s the only way to grow.
4. Determine what your next step is.
The answer to this question is usually to make a decision. Understand that everything is created one step at a time. It could be your next step is to make a true decision that you are going to step into your own business fully (rather than looking for a part-time job on the side). Your next step could be getting the training you need to get started.
You can learn more about this four step process by watching Kelly Robbins, MA in this video. The goal here, and the place you want to come from when doing these exercises, is a place of creating what you want, not solving a problem. Solving a problem, like needing to make more money or needing to work while you care for your kids, requires you to look at starting a new business from a specific place. Oftentimes following a process other people have created or that you have read about rather than coming from a completely new framework. This keeps you stuck in an endless cycle and not moving forward.
Try creating something from nothing – like an artist approaches a blank canvas. Be clear on what you want to create, for example a certain lifestyle or a way to make women feel beautiful before their wedding day, and then create. One step at a time.
Founder of The Copywriting Institute, a training and resource center for copywriters, Kelly Robbins, MA, is an award winning author, copywriter, and marketing coach/consultant. Kelly created the 10K a Month Copywriter program as well as Bite-Size Marketing Coaching Program. Visit www.TheCopywritingInstitute.com to receive your free e-zine on copywriting and business building tips as well as a free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” or visit us on Facebook at www.Facebook.com/TheCopywritingInstitute.