It’s easy to get overwhelmed with a to-do list, especially if your business or home office is a one-woman-show. Knowing how to prioritize and when and where to spend your energy can make you your most productive self.
- So, where do you begin?
- How do you prioritize today’s seemingly never-ending to-do list?
- How should you plan for the tasks in the coming months?
Here a few tips on how to prioritize, when you feel like everything is a priority.
Make a list.
Write down anything and everything that you can think of that needs done. Include daily items as well as things that may be far off goals. Write it all down and, then, start dividing it up. I’d recommend three lists. The first would be short-term items that need done within the week. Another should be items that have a little later deadline; say within the month. And, the third should be long-term goals.
Maintain your short-term and long-term goals.
I maintain a short-term and a longer-term list at all times. Each day, I review my short-term list and star the things that are my goal for that particular day. Which things have a strict deadline? Which projects have you promised clients? Which items will make you money? Use these criteria to set the day ahead.
Trash the unnecessary.
Look at all of your lists and cross things off immediately that are unnecessary. Are there things you can delegate or might not need to do at all? Get rid of these at the beginning and prioritizing will be a little easier.
As the days and weeks pass, hopefully the items on your second list will start falling onto the short term list automatically. If not, be sure that you are reviewing them often. Remember to be flexible, but also remember to be honest and don’t expect too much from yourself.
Break it down into smaller steps.
Most likely, your long-term list will need broken down. It probably contains larger tasks, like plan next year's marketing budget. Break these more encompassing tasks into smaller, more manageable ones. For instance, next week could you research pricing for the marketing postcards that you want to order? Taking pieces of these items and working them into your weekly to-do lists can make them seem less daunting.
Keep your lists handy and in sight.
This isn’t meant to overwhelm you or constantly remind you about all you have to do. Rather, it’s meant to help hold you accountable. If your list is within reach, it’s easier to cross things off as you accomplish them.
Don’t be too hard on yourself either.
We are all human and in addition to the many work responsibilities we have, we also have homes, children, spouses and many other things to care for. It’s important to look at the bigger picture when prioritizing work. Make sure that you working toward an achievable balance and not bogging yourself down with stress and unrealistic expectations. And, it’s always important to schedule in time for yourself and breaks. Breaks are important during the day as you work. A short walk or even a shower can help you refocus and come back to a project refreshed or with a new perspective. Don’t overlook the importance of downtime!
Dawn Berryman is the founder of MarketMommy.com and Market Mommy:: The Blog, online marketing resources for mom entrepreneurs. Market Mommy shows moms how and where to market their businesses. She holds a B.A. from Indiana University and has worked in the marketing/communications field for more than 11 years. She resides in rural Ohio with her husband and three children. For more information, please see: Market Mommy.