By Jessica Sanders
When it comes to putting together a stellar business blog, you have so many options it can make your head spin. With blogging demand alarmingly high, there are plenty of platforms to choose from. But, which one should you choose?
Well, that depends on your skill level and work load.
If you’re half working, with one eye on kids all day, no worries. You can find a blogging platform that will require nothing but content from you. However, if you have the time and desire to create a well crafted, customized blog page for your business, you will find something as well.
You Want: Something That Looks Nice, with Minimal Effort
If you fall into this category, there are most certainly options available to you. The deciding factor for you will be whether you need a domain name or not. As a business, it may be a smart branding decision to purchase a domain, although it certainly is not necessary.
What makes this platform so easy? The site is owned by Google, so you can create your account through your Gmail account, if you have one. Once logged in you simply choose your template, theme and move on. For someone who needs the basics, Blogger is a great option.
For $8.95/month you can get a professional looking blog, with your own domain name. Their well designed themes will allow your business to look top of the line with very little work on your end. Built in analytics will make it easy for you to keep up with your blog stats, as well.
You Want: Something That Requires Minimal Skill, But is Still Customizable
Your particular desire is very common among the blogging world. According to Invesp, people who blog for hobby make up 64% of the blogosphere. This beats out the numbers for professional bloggers by a long shot. You are one of many who want to set up a blog, but don’t have the HTML or design skills. WordPress allows you to easily customize your site, and accounts for a whopping 40% of blogs on the internet.
For the newbie, there are a variety of built in customization options. Themes that offer header space can be customized to any photo or logo of your choice. Their collection of widgets allows you to make a custom page with very little knowledge.
When you own your domain, by paying at least $12/year, you can have an email attached to that particular address, and complete control over your site. Free WordPress forbids the addition of plug-ins, such as “View Similar Posts.” With the purchase of a domain, you can have full control without losing the simplicity and guidance.
You Want: Complete Control
When creating a business blog, having complete control may be necessary to execute your vision. This may also be a smart idea for you, if you’re looking to grow your company in the near future. In which case, you may require greater customization and add-on abilities. Even if your skills are lacking, you can find a site to accommodate your needs. Moonfruit offers free and priced options. However, their priced options will best fit your needs. What do you get?
- Prices range from $10.80 a month to $31.50 a month.
- All these sites come with mobile formatting. This is going to become even more important, as smart phones are quickly becoming the primary browsing and buying tool.
- Depending on which plan you choose, you will get a certain amount of credit toward AdWords. If you plan to grow, this is an easy way to make more money through the site.
There are many options available to you, regardless of whether you have design knowledge, time or neither. As a beginner, starting with a WordPress or Blogger site would be ideal. Many of the free blogging sites can transfer to a domain at a later date. If you find you need more space or better customization options, you can make that decision later.
So, ladies, take your pick because you won’t go wrong with any of these blogging options!
Jessica Sanders is an avid small business writer touching on topics from social media to telemarketing. She writes for an online resource that gives advice on topics including background checks for b2b lead generation resource, Resource Nation.