Complete Guide to Making Money on Patreon

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What is Patreon?

Patreon is a membership platform where you can sell subscriptions to your audience. It’s a particularly profitable platform for several niches, including but not limited to: Artists Musicians YouTubers Influencers Podcasts Bloggers Educators

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How to Find Success as a Patreon Creator

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1. Determine Your Page's Model

You can take various approaches to Patreon as a creator depending on the niche and type of business. You can choose to use Patreon as a platform where fans get special access to you with behind-the-scenes content, as a subscription with access to exclusive content, or as general support where no perks are offered.

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2. Set Up Your Page

Be sure to include these elements when setting up your page: Profile picture, Cover photo, The “About Your Page” Description, Intro Video.

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3. Plan Content and Create Tiers

Most creators create multiple membership options called tiers.  Typically, each tier up should offer more perks or benefits. Although membership tiers are optional, it’s recommended that you include at least two or three options as it gives members more choices and can increase your conversion rate.

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4. Launch with a Special Offer

Patreon has an array of tools to market yourself, one of which is offers. Offers can sweeten the deal by giving something outside the norm.

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5. Merch Store

If you opt for Patreon’s premium plan, you can open a merch store and have your designs printed on things like tote bags, posters, t-shirts, and mugs.

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6. Set a Goal

Patreon offers the ability to set goals. Goals can be community-based or earnings-based, and you can include a pledge for what happens when you reach milestones.

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7. Promote

Once you launch, it’s time to promote your page on your social media. Other places to promote include blog posts, Medium.com, forums, and your email list.

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8. Maintain Your Community

After you’ve launched your subscription and have a few members, it’s crucial to tend to them. Here are some suggestions for keeping your members engaged: Deliver Content on Time Include Some Free Content Welcome New Patrons Interact with Your Patrons Run Polls Post Regularly