How to Make Money Selling Products Online

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Write a Business Plan

Every small business owner should start their journey by writing a business plan. Here are some aspects to consider adding to your business plan: What products to sell Your target market Marketing Payment processing Pricing Customer service Inventory and shipping Bookkeeping and taxes

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Legal & Financial Considerations

Talking to a lawyer is recommended to choose which structure is right for you: sole proprietor, LLC, Partnership, Corporation, or S-Corp.

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Choose a Platform to Sell Products

One of the most important decisions you’ll make as an online seller is figuring out which online selling platform to use. There are many options, such as selling on an online marketplace like Etsy, setting up your own online store using Shopify, or reselling stuff on sites like Craigslist, Poshmark, or Facebook Marketplace.

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Pricing

As a business owner, you’ll be responsible for taxes, shipping, credit card fees, insurance, and more.  All of these need to be considered when pricing your products.

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Create Great Product Listings

Once you’ve chosen a platform, it’s time to start adding your product listings. You’ll want to start by taking some high-quality photos of your items.  Next, you’ll want to add a keyword-rich description to each product. When adding keywords, consider what words people would search for when purchasing this type of item.

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Marketing Strategy

Now is the time to write a buyer persona and get crystal clear on who you are marketing your products to.  One of the easiest ways to promote your products is on social media sites like Instagram, Pinterest, Twitter, YouTube, TikTok, and Facebook. If you have an advertising budget, purchasing Facebook ads or Google ads can increase sales.

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Shipping

Supplies you’ll need for shopping include boxes, shipping labels, packing tape, packing paper, and stickers. For shipping labels, I suggest a MUNBYN Bluetooth thermal printer.  With a MUNBYN thermal label printer, you can batch print labels which will save you a ton of time! With the MUNBYN Label Converter, you can also convert 8 x 11 labels to 4 x 6 for shipping. 

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Customer Experience

One of the easiest ways to sell products online successfully and get repeat customers is by giving a positive customer experience. There are many ways to do this, such as having an easy checkout process and being friendly. Also consider items like answers to FAQs, hours of operation, multiple contact methods, and automated responses.